6 Simple Ways to Create a Powerful Talent Acquisition Strategy
June 17, 2023
Talented teams drive every business towards success. But they don’t exactly come knocking on your door – you have to proactively look for them.
The pressure to fill positions with the most qualified candidates is still at an all-time high for HR professionals. And given the challenging talent market and cutthroat competition, building an outstanding talent acquisition process is mandatory today. Especially when employers are clamoring for top talent.
Regardless of the size or scope of your business, talent acquisition must always be approached strategically to ensure the success of great hires. And scouting for the best employees is easier when you have a great talent acquisition strategy in place.
Tips for creating a powerful talent acquisition strategy
Crafting a great talent acquisition strategy requires long-term strategic thinking, customized to fit your company’s unique requirements and business objectives. Failure to do so can result in hurried, resource-limited hiring decisions, which often lead to unfavorable outcomes for most organizations.
If you’re looking to enhance your company’s hiring process, then follow these awesome tips:
Meticulously assess the current hiring process
Frequently, the best talent acquisition strategy begins with a thorough assessment and analysis of HR. Simply put, you must make sure that your current HR functions are well-aligned with your business goals and strategies.
So take a good look at your current hiring process. Is it efficient? Is it yielding the results you were hoping for? Remember, qualified candidates, are looking for more than just a job. They want an opportunity to grow and unleash their full potential. And if your hiring process isn’t candidate-centric or doesn’t sell its perks and benefits, then candidates will lose interest in joining your company altogether.
If your practices are outdated, inefficient, or too 2010 – then it’s time to find innovative ways to modernize these practices. Start by adding a more human touch to your hiring process. Build genuine connections with candidates, and don’t let technology do all the work. You don’t want to come off as neglectful or inattentive to the candidates.
The point is, try to get a birds-eye view of your current hiring process. You can even ask current employees about their hiring experience. This way, you’ll be able to quickly resolve bottlenecks and start designing a winning talent acquisition strategy.
Get a laser-focus look at your employer branding
Think of your employer brand as the face of your company. It’s technically one of the first things that candidates notice when they research your company. This means making your company more appealing to candidates is key. Remember, a negative employer brand can easily drive away any cursory interest that candidates may harbor about joining your company. And let’s be real – nobody wants that to happen. To build an awesome talent acquisition strategy, you need to nurture an awesome employer brand.
A great way to start is by surveying current employees to draw some conclusions from their experience. Encourage them to share their thoughts and suggestions. What’s lacking? What can be improved? This way, when you work on strengthening your employer brand, you’ll safely secure potential candidates.
But it doesn’t stop here.
Building a strong employer brand is also about luring in top candidates with a branded career page that converts. Did you know that our hiring platform can help you create a modern career page that effortlessly showcases your brand identity and company culture? In fact, it’s so easy to create, you don’t even need to hire a bunch of developers or designers. With a great employer brand, you’ll be able to attract top talent and prove to them why your company is the best place to join.
Take team collaboration a step further
An effective talent acquisition strategy cannot take place without team collaboration. It’s the glue that binds it together. When HR teams collaborate together, it allows them to share skills, experience, and knowledge. This results in a sprout of innovative ideas that profoundly improve the talent acquisition process.
Even if your team is already collaborating, you can always strive to take it a step further. For instance, your HR team can always collaborate with the marketing team to gain more insights. Such as how to leverage inbound recruiting and powerful digital marketing technology to attract more qualified candidates.
You can take it even further and collaborate with your team using a hiring platform like EVA-REC. Where in one place, teammates can share feedback, comments, and ratings, and engage in discussions that flow in real-time. This makes the hiring process move faster. It also brings in new perspectives and insights that help build a stronger talent acquisition strategy.
Leverage the right hiring technology
Using cutting-edge HR tools and technology is no longer optional. It’s a must!
Nowadays, in the midst of the hustle and bustle, HR teams are looking for a hiring platform that automates pesky recruiting tasks and repetitive hiring processes. It’s the only way for them to become more productive and efficient in this digital age. A hiring platform allows them to centralize all their core processes and save time on low-value manual work. Such as:
- Screening resumes
- Shortlisting candidates
- Organizing pipelines
- Centralizing communication
- Manually posting jobs
- Scheduling interviews.
By leveraging the right hiring technology, HR professionals can reduce hiring costs, improve the quality of decisions, and boost candidate engagement. When leveraging the right technology (preferably powered by AI) HR teams can reshape the talent acquisition journey, build a great talent pool in advance, instantly pick out top talent from a pile, speed up hiring workflows, and craft a killer candidate experience.
Use data and marketing to create top-notch acquisition material
You wouldn’t create a marketing campaign without the right data, right? So why should you hire candidates without it?
It’s vitally important to treat talent acquisition in a similar way to your marketing campaigns. Let’s phrase it this way: convincing top talent to join your company is just as essential as enticing people to purchase your product or service.
Using data in talent acquisition is not only crucial, but it’s also the foundation of its success. Meaning, you can always collect and use data to identify your candidates’ sources and use that information to steer your recruiting efforts. Also, make it a habit to have your HR and marketing team collaborate together. Where they can join forces to refine job descriptions, career pages, and emails.
If you aren’t able to garner the data you need, then perhaps an AI-powered hiring platform can help. With such powerful technology at hand, HR professionals can get quick access to advanced analytics and data-driven insights. Where they can learn everything they need to know about the candidates and track recruitment metrics with ease. Helping them get a bird’s eye view of their talent acquisition and spot bottlenecks at a glance.
With stronger data, HR teams can effortlessly ensure that their job descriptions and career pages aren’t deterring qualified candidates.
Make the most out of on-demand learning
Learning is a continuous process in talent acquisition. We know that the HR landscape is continuously evolving. One year after the other, old skill sets and recruiting habits are becoming obsolete. From fresh new technologies to new HR trends – there’s always room to learn new things. Therefore, it’s crucially necessary for hiring teams to learn and develop their skill sets to stay relevant in the dynamic HR industry. Today, we’re seeing more and more teams emphasize cultivating a learning and development culture to ramp up hiring success.
To create a powerful talent acquisition strategy, recruiters must leverage ongoing training because it provides them with the skills they need to grow and succeed. Consider having them enroll in online training programs and certifications that help them fine-tune their skills. This way, you can ensure that you have experienced and strong employees on board, who can master and take control of the hiring process, even in adverse situations.
In a nutshell
A stellar talent acquisition strategy is not something you can build overnight. It needs the right amount of time and resources to kick off. But first, it’s momentously important to understand where your company stands in the market, what your goals are, and what needs to be improved in your hiring process before diving deep into creating a powerful strategy. Then, start embedding these tips one by one. From improving your employer brand, leveraging the right technology, boosting team collaboration, and collecting valuable data, to making the most out of on-demand learning.
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