The Future of Talent Acquisition: Why Employer Branding Matters

When you hear the word ‘branding’ what initially comes to mind is marketing, right? Before now, employer branding revolved around the marketing strategies of a company. But not anymore. Nowadays, employer branding plays a vital role in talent acquisition and recruitment. Now more than ever, information about the company that the candidate is applying to is readily available across social media, career review sites, and the internet in general. On the downside, what do you think could probably happen if your company has a negative reputation online? We know what you are thinking.

In our daily transition into a digital world, talent acquisition takes a new path and it is essential to build a strong employer brand if you want to attract great candidates during your recruitment process.

In this article, we will discuss employer branding and its importance to the future of talent acquisition.

What is employer branding?

Employer branding is the reputation of a company as an employer. What you offer to employees says a lot about your employer brand. This may not necessarily be in monetary value. How about your company’s work environment, work ethics, values, or even your company’s level of inclusion and diversity? These are some things that are also discussed when the topic of employer branding is brought to the table. In the long run, employer branding gradually bites into how the public views your company. In no time, public perception of how your employees are treated can greatly affect your company’s talent acquisition and employee retention rate. Whether positively or negatively. Ever heard of the saying that employees can be a company’s biggest ambassadors? Also in reverse, a company can pay a big price for bad employer branding when employees are disconnected from the company culture. When you build a strong employer brand, you are more likely to attract great candidates during talent acquisition and it will be easier to keep the ones who already work for you. To build a reputable employer branding, you need to establish a positive business culture that aligns with the company’s values. After which you have to recruit talents whose aspirations match that of the company’s personality or culture.

Why does an employer brand matter for talent acquisition?

On the part of talent acquisition, there are two reasons why employer brand is vital:

You do not work hard to attract talented candidates

A strong employer brand works like a magnet for attracting top talent. Candidates today are more concerned about who they work with and what reputation the company has in terms of employee satisfaction and culture fit. So you solve half of the job of attracting top talent to apply to open job positions when you have a strong employer brand. In a nutshell, the stronger your company’s reputation, the more talent you attract to your vacancies.

You can influence candidate experience with a good employer brand

The primary goal of having a strong employer brand is to achieve a seamless candidate experience throughout an entire talent acquisition spectrum – from recruitment to off-boarding. But with the hiring process as a first step, it is necessary for organizations to proactively nurture employer branding strategies to build their reputation for prospective candidates. Creating a transparent employer brand keeps candidates informed and excited about what your company stands for and what it offers its employees and community. By influencing the candidate experience with a strong employer brand, successful candidates become confident in the realization of their aspirations of joining your company. You also get a rich talent pool of top candidates who could fill future job positions.

In conclusion

The benefits of having a strong employer brand are many and not only limited to talent acquisition. Having a good reputation as an employer will also boost your employer branding and amplify business success. Therefore, developing strategies to improve your employer brand is a worthwhile effort that will not only act positively on talent acquisition but also on employee retention. EVA-REC is an award-winning hiring platform that automates and improves the hiring process through next-generation AI technology. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can seamlessly ramp up team collaboration, streamline the hiring process, and create an immersive experience for recruiters and candidates alike.Request a free demo today to get a full grasp of why industry leaders around the globe depend on us to hire the people they can depend on.

Author