Recruiting Online for Candidates on Twitter? – 6 Amazing Tips
June 9, 2022
With the increasing popularity and power of social media sites, more and more people are searching for candidates on platforms like Facebook, LinkedIn, and Twitter when recruiting online.Twitter is the third-largest social network today and has a powerful search engine that helps discover people with specific interests. With this platform, it is easy to find candidates who use their profiles for branding. Sourcing candidates on Twitter means using the network to find the right candidates for your job positions. In this blog post, we discuss everything you need to know about Twitter sourcing to fill your talent pipeline with the best candidates.
Make A Twitter List When Recruiting OnlineTwitter lists are groups of Twitter accounts you can curate to help organize your feed. When you view a list, you’ll only see tweets from its members. For example, if you want to read tweets exclusively from your company’s HR team, search on Twitter and make a list with the accounts of all employees working in your HR department. How Twitter list improves your sourcing:
- Create private Twitter lists for passive candidates when recruiting online. This will save you valuable time when you want to contact candidates, as you’ll have their profiles organized in one place. If you spot something interesting among someone’s tweets, you could send them a message. Such lists could also serve as talent pipelines. Consider adding past candidates who you almost hired. If you want to consider them for a future role, it’s best to keep up with their activity.
- Craft public Twitter lists to stir up recruitment interest. Public Twitter lists could be a smart way to attract passive candidates and increase your response rate to cold emails. Create a list using an interesting name and add people who’d make great candidates for similar roles. Once they see you’ve added them to that list, you’ll have their attention. Including them in your list could also increase your chances of getting a response, if you decide to contact them.
- Group candidates in event guest lists when recruiting online. Twitter lists help you promote events you host by allowing you to curate a guest list and keep in touch. They can also help you keep track of the attendees of industry events (regardless of whether you attend those events or not). You can find potential candidates without meeting them in person if they tweet about an event or conference in an industry you’re recruiting for.
Advance Your Recruiting SearchInstead of using a simple sourcing search, consider Twitter's advanced search feature. It allows you to find candidates on Twitter through multiple criteria like location, keywords, languages and hashtags which is amazing when recruiting online. To grow your network of passive candidates, you could also look for people who mention other users. Even if someone you approach isn’t currently interested in your job opportunity, they might be connected to someone who is. You can filter your search results by accounts, tweets, videos, photos and news. Twitter advanced search is also helpful when you want to track specific tweets from a passive candidate and use them to craft a personalised message about your job opportunity.
Use Boolean Search For Better SourcingAn alternative to Twitter’s advanced search is using Google to find candidates. Boolean search strings help you scan Twitter to identify professionals with your desired criteria. Boolean search can also help you find public lists when recruiting online that gather professionals from a specific industry who usually tweet about related topics.
Use The Right HashtagsHashtags help you find the right candidate when recruiting online. Think of hashtags like targeted keywords that help broadcast your job posts to relevant Twitter users. Make your hashtags as skill-specific as possible: for example, #sales and #London are more effective than #jobs and #hiring. Maximize your hashtags by choosing the most popular and relevant ones. Online tools like Hashtags.org provide metrics and tracking systems for your hashtags. There are also free hashtag generators, like all-hashtag.com and hashtaggenerator.com. Hashtagify.me can also help you find, and visualize, relevant topic hashtags based on trends and analytics.
Build Before You NeedDon’t wait until a job becomes vacant. While recruiting online on Twitter won’t replace your traditional hiring methods, it’s a great tool to get in touch with potential candidates. So start building relationships with them today!
ConclusionTwitter sourcing can be an extremely powerful way to build a talent pipeline. By building connections with people you want to recruit, you can easily find passive candidates interested in learning more about the opportunity and referring other professionals and our end-to-end hiring platform will help in that! EVA-REC is an award-winning hiring platform that automates and improves the hiring process through next-generation AI technology when recruiting online. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can seamlessly ramp up team collaboration, streamline the hiring process, and create an immersive experience for recruiters and candidates alike. Request a free demo and see how our hiring platform can help you achieve hiring success!
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A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.
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