Recruiting Online In The Media Industry- The 5 Important Things You Need To Know
July 8, 2022
Nowadays, traditional and outdated media companies need to foster more innovative methods to easily attract top talent while recruiting online.
Experienced workers who have decided to leave the media industry often transfer the skills they picked up to more lucrative fields like marketing, public relations, and corporate journalism. The skills that traditional media professionals possess are being recognised by many industries. A journalist brings editing, writing and research skills, and a sense for what’s newsworthy. Not only that but also experience with digital communications. These smart, versatile, deadline-driven employees will improve your content, mentor your colleagues, and in some cases, boost your brand’s visibility. Here are some things to keep in mind when recruiting online a candidate with media experience:
- Search in the right places
- Battle for the best
- Proof of skills
- Check if they can change mindsets
- Search In The Right Places
Search In The Right Places
When you are recruiting online talent with media experience, you should place your ads in niche job boards, not just on Indeed or Glassdoor. Social media is another place where you can find the ideal fit for the role. It’s also common for people with media experience to host their blogs or vlogs, so keep an eye open for that too. Here you can find a list of job boards where you can post your job ad:
- JournalismJobs.com Journalismjobs.com is one of the oldest job boards, founded back in 1998, and has over 2.5 million page views per month.
- JournalismCrossing Journalism Crossing is a searchable database including more than 2 million job postings worldwide.
- Mediabistro Mediabistro is another option, especially if you are searching for media and content professionals.
You can also use our hiring platform, EVA-REC, to post jobs in one single click to 2,000+ job boards, channels, and social media platforms – to reach top talent from anywhere around the world!
Battle For The Best
Corporate newsrooms provide top talent with the opportunity to continue to produce quality written work while enjoying the benefits of a corporate job. The arrangement is mutually beneficial, as corporations gain the substantial skills and added oomph of a recognized journalist’s personal brand. There are fierce bidding wars among recruiters while recruiting online for candidates who have proved their worth in their new environments. To beat the battle for talent, make sure your company has competitive benefits and compensation – and highlight them in the job description.
Proof Of Skills
Recruiters who target journalists agree that it isn’t enough to review a writer’s work samples. It’s not unusual for even an experienced and high-ranking journalist’s work to undergo heavy edits before publication. For best results, recruiters must assign short writing, editing, and proofreading tests with a deadline appropriate to what candidates would experience on the job while recruiting online. Our pro tip?: Ask references what your candidates’ first draft copy is like.
Check If They Can Change Mindsets
While interviewing a media professional for a position in advertising, marketing, or PR, it’s important to distinguish their ability to adapt to a different mindset. Many journalists believe that news gathering should be completely separate from other communications fields. To these candidates, reporting means serving the general public by searching for the truth and keeping companies and governmental bodies in check. While recruiting online, make it clear that the candidates can still create compelling, delightful, and valuable work, but it must now align with commercial goals. If your company needs a ghostwriter, ask candidates if they’re okay with not seeing their names in the lights. If you sense that the candidates feel they’re leaving the “sacred” for the “secular”, ask them to explain why they are doing so and why they would be happy with this job in the long haul.
The way people interact with the media has changed drastically in the past two years. Great candidates that will succeed will figure out how to adapt to new interactive habits and demands. Trying different formulas that match this constant change is what recruiters have to contend with while recruiting online. EVA-REC is an award-winning hiring platform that automates and improves the hiring process through next-generation AI technology. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can seamlessly ramp up team collaboration, streamline the hiring process, and create an immersive experience for recruiters and candidates alike. Request a free demo to see how EVA-REC can get you in touch with the top talent in the media industry!
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A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.
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