Marketing Manager Job Description

Is your company looking for a creative, innovative, and experienced Marketing Manager? The following Marketing Manager job description has been tailored to help you find and recruit the best candidate for this role!

So what does a Marketing Manager ultimately do?

A Marketing Manager is a professional who handles the marketing side of the business. He or she is in charge of implementing marketing strategies, overseeing marketing team members, and promoting the business’ products and services. All in all, a Marketing Manager is in charge of attracting qualified clients, raising brand awareness, and creating engaging marketing campaigns.

Recruiting a Marketing Manager is essential for your business as it grows. Simply because an outstanding Marketing Manager will grab new opportunities for your business and take it to the next level.

You can use this Marketing Manager job description sample to advertise your open vacancy on your favorite job boards to find and hire the perfect candidate.

This Marketing Manager job description template also includes a list of the most important duties and responsibilities required for this role.

You can feel free to adjust certain aspects of this job description based on the specific needs of your Marketing department.

Job Brief

Our company is looking to hire an innovative, versatile, and driven Marketing Manager to promote our company’s products/services. In this role, you will be in charge of optimizing our marketing strategies, tracking and analyzing the performance of campaigns, managing the marketing budget, and ensuring that marketing material is fully aligned with our brand identity.

To succeed in this role, you should have a creative mind and a head for business. You will also need to have extensive experience in developing marketing strategies and translating expertise into exceptional brand awareness and business profitability.

If you live and breathe Marketing, got a knack for creativity, and have a track record of achieving Marketing success – then we have the perfect job for you.

Marketing Manager job description responsibilities

• Implement marketing strategies that successfully get the word out about our company and drive highly qualified traffic to our front door.
• Create and deploy successful marketing campaigns from ideation to execution.
• Oversee branding, advertising, and promotional campaigns thoroughly.
• Produce creative and engaging content for our website and blog that seamlessly converts our target audience.
• Promote our brand successfully at major industry-related events.
• Prepare and present quarterly/annual reports to senior management and report on the performance of marketing campaigns.
• Approve marketing material from landing pages, email marketing, case studies, website banners to brochures.
• Adjust email and advertising campaigns based on consumer behavior.

Marketing Manager job description requirements

• Bachelor’s degree in Marketing, or similar.
• [X] years of experience working as a Marketing Manager.
• A Master’s degree in a relevant field will be a plus.
• Proficient experience in setting up and optimizing Google Adwords campaigns.
• Solid knowledge of website analytics tools such as Google Analytics and Hubspot.
• A sense of aesthetics, a keen eye for creativity, and a love for great copy.
• Superb communication, leadership, and collaboration skills.

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