Talent Acquisition: Why Employer Branding is Important

Efficient talent acquisition proves to be one of the most effective ways to gain a competitive advantage for your brand. But in a quest to achieve a seamless talent acquisition process, you might want to view one of the pivotal factors candidates consider at first sight.

Talent acquisition is affected by your employer's brand. The employer brand is considered a crucial factor in attracting and retaining top candidates.

Every company shows concern for how its brand is perceived by customers. And just the way maintaining a good company image is important to attract customers, employer branding is crucial as it focuses on the perspective potential employees have towards the company. Employer branding so to say is a type of marketing strategy, not necessarily to attract customers for sales of goods or services, but which aims at talent acquisition of potential employees. Businesses can harness the benefits of a good employer brand for talent acquisition. It is easier to attract top talents to fill vacant positions when you have a good employer brand. Employer brands can come in a variety of strategies. For example, a company that promotes an image and highlights closing the gender pay gap automatically sends a message of inclusivity for all genders. As an HR professional, marketing your company to cultivate the perception as a great place to work is one of your goals. Let’s discuss ways you can use employer branding for talent acquisition and retention.

Boost your web presence

You will be surprised by the impact you can make when you invest in boosting your company’s web presence. Your website, social media channels, and other online resources are all useful in developing a good employer brand. Social media posts will be a good mix of different types of content. Engagements with social media audiences create awareness about your company. For example, creating content about your recruiting practices and goals of the company informs candidates about your brand before they even apply for a specific position.

Craft company values

Companies evolve outside of their initial view and it can be challenging to project a consistent image. Strong company values help to ensure that both customers and job seekers know what your company stands for. Employees can help project company values when they feel they are making a contribution to the growth of the company and not just working for a salary. One way to keep company values is to make sure it comes out in everything you do.

Get employee feedback

To improve talent acquisition and bring in new employees, you need to step back and understand what your existing employees think of the company or brand. This can be useful for improving your company's weaknesses, so make sure to welcome both positive and negative feedback. Feedback requests from employees will also sustain a safe line of communication among your team. For honest reviews, you might consider using an anonymous survey. When employees see improvements based on their feedback, they feel heard. As a result, this will project a better employee brand in the course of future talent acquisition. Creating a dynamic and collaborative environment for your employees plays an important role in your brand. This will contribute to positive work culture and help you attract more top talent.

Monitor what people are saying

Your online presence and engagement level can help you monitor what people are saying about your brand. Good reviews on your brand are commendable and spirit-lifting, but you should also expect a couple of bad reviews. This can help you strengthen your approach toward improving your employer's brand and attracting new talent through more efficient talent acquisition strategies.

Conclusion

In attracting candidates, you might depend solely on salaries and benefits. While these are important, you will need more than to lure, hire, and retain top talent. Studies have shown that while employees care about salaries and benefits, they also consider other important factors like the work culture, company values, and employer brand. Are you looking to put your employer brand under the spotlight? See how our hiring platform can help! EVA-REC is a comprehensive hiring platform that allows small businesses to corporate giants to build skillful workforces and hire top talent at scale. Our purpose is to help companies of all sizes find, attract, and hire the right people, every time. It offers world-class AI features and technology that are fully customizable – and creates a rich and immersive hiring experience for HR teams and candidates alike. Seeing is believing! Request a free demo and see the exceptional results you can achieve with EVA-REC today.

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