A sales team being assessed through video interviewing software

Video Assessment Interview

4 Valid Reasons to Assess Your Sales Team With Video Assessment Interviews

November 13, 2022

Tima Rassool

Tima Rassool

Content Writer

Sales teams are the lifeblood of any company. They are responsible for generating revenue and attracting potential clients for the company. Thus, it’s essential to make sure you have the right people in place for such a critical role. But how do you know if you’re hiring the best salespeople?

In this era of technology, one of the best ways to assess your sales team is through video assessment interviews.

Many employers are now using this method to understand their candidates better. Luckily, it allows you to cover more ground in a shorter amount of time and get a more accurate picture of the person you’re considering hiring. In this blog, we will cover four main reasons why you should consider using video assessment interviews as part of your sales team interview process.

Video assessment interviews allow you to see candidates’ non-verbal cues

A recruiter assessing the candidates using video interviewing software

The best salespeople are often the ones who can build rapport quickly and put their customers at ease. It is done through non-verbal cues such as body language and facial expressions. When you’re speaking to someone in person, it’s easy to pick up on these cues. But when you’re conducting a phone interview, it’s much harder to get a sense of how the candidate is really feeling. Moreover, you can see the candidate’s body language and facial expressions with a video assessment interview. In addition, it will give you a better idea of how they interact with others and whether or not they would be a good fit for your sales team. It also allows you to judge their comfort level with video conferencing technology, which is an essential skill for salespeople in today’s world. Most video assessment interviews are recorded, so you can go back and review the interview as many times as you need to. It is a huge advantage over phone interviews, which are often conducted in real-time and can’t be reviewed later. Video interviewing software offer AI-based analytics that can assess the candidate’s body language for you. The AI detects patterns in the video footage and provides insights about the candidate’s behavior. Ultimately, it will help you hire the best talent without bias or human error.

Video assessment interviews allow you to assess the candidate’s sales skills

A recruiter using video interviewing software to stay connected with sales team

One of the most important qualities you’re looking for in a salesperson is their ability to sell. And the best way to assess someone’s selling skills is to see them in action. Video assessment interviews give you the perfect opportunity to do this. You can ask the candidate to role-play a sales pitch or give a real-time demonstration of their selling skills. It will provide you with a much better idea of their abilities than if you were to ask them questions about their sales process. It will also give you an idea of how they handle objections and close sales. Strong communication skills are also essential for salespeople. You can see how well the candidate communicates in a video assessment interview. Do they make eye contact? Do they use hand gestures? Are they able to articulate their thoughts clearly? Assessing the candidate’s communication skills is essential because sales are all about persuasion. If a salesperson can’t articulate their ideas effectively, they will not be very successful. Video assessment interviews allow you to see how well the candidate communicates and whether or not they would be a good fit for your team.

Video assessment interviews allow you to understand the candidate better

A recruiter using video interviewing software to understand candidates better

When hiring salespeople, finding someone you can trust is essential. It is much easier to build trust with someone when you’ve had the chance to get to know them on a personal level. Video assessment interviews allow you to do just that. Moreover, you can know the candidate’s motivations, goals, and what makes them tick. It is vital information to have when trying to decide if someone will be a good fit for your company. It will also give you insights into how they might handle customer relationships. A unique video interviewing software, like EVA-SESS, provides you with trusted and scientifically validated personality reports for better candidate insights. Ultimately, it gives you insight into their personality to better match them to the right jobs. With a video assessment interview, you can also see how the candidates dress and carry themselves. It also gives you insight into their personality. If the candidate is dressed professionally and has a pleasant demeanor, it means that they can build relationships and take the job seriously. Furthermore, you can also ask the candidate personal questions during the video interview. You may talk about their hobbies, interests, or family. It will help you get to know them more personally and determine if they’re someone you can see working in the company. The overall goal is to understand the candidate’s personality better and see if they can positively represent your business.

Video assessment interviews allow you to save time and money

A recruiter using video interviewing software

When hiring salespeople, time is of the essence. Video assessment interviews can help you save time by eliminating the need for travel. You can conduct video interviews from the comfort of your own office or home. You don’t have to travel to meet the candidate in person. Video interviews also save you the time and expense of scheduling an in-person meeting. It gives you the flexibility to conduct interviews at any time, day or night. In addition, video interviews can be recorded and saved for later. You can review the interview as often as you need to. You can also share the recording with other members of your team who might be involved in the hiring process. Video interviews can also help you save money. You won’t have to pay for the candidate’s travel expenses or take them out to lunch. You can also conduct video interviews with candidates who live in different parts of the country, which can help you save on travel costs.

The takeaway

Video assessment interviews are a powerful way to screen and assess sales candidates. When done correctly, they can help you identify top performers who will excel in your company culture. If you’re not currently using video assessments in your hiring process, we encourage you to give them a try. You may find that they help you hire better salespeople – and improve your bottom line. EVA-SSESS is a next-generation video interviewing software that enables you to pinpoint and hire top talent fast by testing and evaluating key skills and abilities through secure and unbiased video assessment interviews.Want to see EVA-SESS in action? Get a free walk-through demo here!

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Tima Rassool

Tima Rassool

A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

Request a demo