5 Tips on How to Improve Your Employer Branding

Regardless of whether or not you’ve planned for it, you have an employer brand. Your employer brand reflects your reputation with job seekers, employees, and other key stakeholders. Putting together a plan to manage and keep that reputation will pay off in more ways than one.

We’ve compiled a list of tips and tricks to help you improve your employer brand, no matter where your strategy currently stands. When it comes to enhancing your brand, we’ll begin by looking at the current state of your business.

1-Try not to be cool. Simply think like a school.

Learning what employees want is essential for developing a good employer brand. And the majority of employees want to learn. (They want free snacks and ping pong more than anything else!) Millennial workers want opportunities for advancement. This trend is not limited to young people: employees of all ages, genders, and backgrounds want to improve their skills.

Companies that make education part of their brand will find hiring and keeping good workers easier. The key to developing a strong employer brand is to focus on what you can do for your employees rather than how cool your company is.

2-Embrace exceptional hiring technology

Technology can help you improve your employer’s brand in a major way by making it easier to communicate with candidates and improve their overall experience better. Throughout the recruitment process, you can give candidates experiences that align with your brand if you use EVA-SSESS, the video interviewing software. Technology can seamlessly assist you in streamlining candidate attraction, engagement, and interview processes. Not only that, but it also makes it easier to build and maintain your employer’s brand across all processes.

3-Create a road map for your employer’s brand

When it comes to employer branding, everyone in your company has a role to play. The simplest way to get buy-in from other stakeholders and employees is to have a clear roadmap outlining the actions you will take to improve the company brand. This should also highlight your current position and goals for your employer brand. This is not a one-time task, and the roadmap may change over time.

4-Review your findings

If people are already saying good things about your organization, that’s fantastic! It is critical to determine the key points people are mentioning based on this. Is it about work flexibility? Workplace culture? What about the office dog? You should then emphasize these points as being important to your employees and should serve as the foundation for your company message.

If employees are saying negative things about the organization, it is critical to listen to and determine whether these are issues that can be addressed. Is it something that should be brought up with management? Small changes can sometimes make a big difference.

The end result is complete radio silence regarding your brand, and you then have a blank slate to work with. Determine what your employees value and encourage them to post company reviews online.

5-Tell your story

Every organization has a story to tell. People are drawn to these because they represent the company’s people rather than a faceless corporation. You can use landing pages, your “About Us” page, and communication with candidates throughout the hiring process to share your story.

In short

Employer branding is key to a company’s ability to attract and retain exceptional talent, resulting in overall growth and success. If done correctly, a positive employer brand will attract the best talent to the team and provide current employees with a reason to feel personally connected to the company. Developing a positive employer brand takes a collaborative effort and is best accomplished from the top down, beginning with the boardroom. An improved employer brand could be your most powerful weapon in keeping you ahead of the competition! Get in touch with us here to see how we can help!

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