Recruitment Software: Improving Your Career Page to Attract Better Candidates

Are you trying to build a winning team of skillful talent? Maybe you’ve stretched your budget for ads, gone all out on your social media campaigns, redesigned your entire logo, invested in new recruitment software, or hung a huge billboard on the highway. While you anticipated these changes to bring in a flood of new talent, your career page visitors went up by only 10%. You thought they’d be more interested in your vacancies – so why aren’t they applying? Well, for starters, you need to revamp your entire career page with recruitment software.

So how can you create a modern and branded career page that converts top talent with ease?

Read on to figure out!

Use content that speaks to the ideal candidate

When it comes to luring in top talent, we have one tip we’ve got to share: ditch the jargon and cliché phrases. “That’s the way we do it here!”“Are you a rock star?”“Do you have what it takes?” Modern-day candidates don’t have time for this. They want to skip to the chase and see what they can get out of joining your organization. Although you might want to appear like a young, cool, and innovative organization – top talent are looking for more than just that. They want to truly understand what your company does, how they can add value to it, and what vacancies are you trying to fill. Top performing candidates have no time to lose, so they will instantly lose interest in a career page that is super lengthy, packed with text, and uses overly complex jargon. So to hook candidates from the very start, the recruitment software allows you to add compelling introductions that give candidates a good peak behind your company. Where you can grab their attention with your mission, story, and work environment – to help them easily envision themselves as part of your team. Also, with recruitment software, you can show top talent what makes your company stand out. Where you can add and customize visually appealing grids that showcase your perks and benefits, team testimonials, office photos, and so much more. You can even make the content more relatable, easy on the eyes, simple, and concise. And remember, since you’re competing with competitors over top talent, your perks and benefits should be your strongest suit. You should explicitly be clear about them, without being too extravagant.

Reimagine your job descriptions

Did you know that the way you write your job descriptions could be the reason you’re deterring top talent away? You might think that adding more content will help you attract better candidates, but that’s not always the case. Candidates don’t really want to read endless blocks of content on how your company was founded, how it grew over time, or how it stands out from competitors. Since they landed to your job description, they want to see content that is more relatable to the job. After all, they can always head to your website to learn more about your history and timeline. But that’s not only it. You need to watch out for implicit or explicit bias that might be diffusing into your job descriptions. Whether we’re aware of it or not, the language we use in our job description could be a valid reason for repelling great candidates away. Think about it this way, when you’re tailoring job descriptions towards a specific gender, you’ll be ruling out a huge chunk of talent that might be more suitable for the job. Not only that, but you might be focusing heavily on feminine or masculine wording that influent top talent to opt-out. But here’s how recruitment software can help with that. Recruitment software initially busts gender bias and all sorts of biases from job descriptions. For example, recruitment software like EVA-REC allows you to write job descriptions that are gender-neutral and bias-free. Where it helps you include the right skillsets and keywords for the job to truly emphases on:

• Helping candidates get a clear view of the career path.
• Understand how they can meet the requirements of the job.
• What’s expected of them as soon as they’re hired.

Essentially speaking, if qualified candidates are reading your job descriptions and still don’t know what you’re selling, they’re not going to buy. So the recruitment software makes sure your job descriptions are relevant, accurate, catchy, and most importantly, free of bias.

Make the application process easy and seamless

In this digital age, we’re all tethered to our favorite digital devices. Whether it be the latest iPhone, tablet, PC, or laptop – we’re always working on the go. So when it comes to recruitment, job applications are no different. Candidates want to have the option to apply to jobs on any device and submit it within a span of a few minutes. No candidate wants to spend over 40 minutes regurgitating their resumes from scratch, going through an endless number of clicks to submit the application, or creating a super complex and long password just to create a profile. In fact, this entices 7 out of 10 candidates to simply walk away from the application, without even thinking twice about it. So the easier you make it for candidates to apply to your jobs, the more tempting you’ll make it for them to complete filling out the application. Advanced recruitment software can make the application process mobile-friendly and seamless. Where in a couple of clicks candidates can create a profile and apply through jobs directly from your career page that they can access via phone. You can even customize the sign-in requirements for the candidates and choose the most important fields that you want them to fill in. Maybe even add a few knock-out questions to help you with the filtration process. These knock-out questions are questions that automatically disqualify or qualify candidates to the next round. Either way, recruitment software effortlessly gives you greater control over the application process to entice more qualified candidates to apply to your vacancies.

Ditch the stock images

Top talent that wants to apply to jobs wants to see the real you. They want to read heartfelt team testimonials, see what your office really looks like, and get a good idea of what a day in life really looks like. Pretty obvious, right? But when you’re using Stock photos of diverse teams and Pinterest-inspired offices – that have nothing to do with your company – you’re painting a very misleading picture to top talent. Then, candidates that join your company will feel manipulated into a picture-perfect company that reflected the very wrong idea on their career page. Instead, you need to be honest and clear. Use the recruitment software to upload generic pictures of your team and office. Maybe from the last team outing, event, or job fair that you hosted. Candidates want to see the real deal. So by uploading authentic photos, you’ll be promoting the real workplace and boosting your employer’s brand simultaneously. Not only that, but you can even go the extra mile with videos. Recruitment software enables you to upload videos related to your employees or company. You can even give your employees a voice and allow them to share their thoughts, feelings, and experiences towards your organization. But by putting real employee faces on your career page, you’ll be instantly adding a more personal touch and making your approach more authentic, engaging, and inspiring to the prospective candidate.

In a nutshell

Think of your career page as your own personal pitch to top talent. It’s the most optimal touchpoint to grip their attention, show them why your company rocks, and how they can thrive in their careers once they join. Recruitment software is your easy ticket to crafting powerful, branded, and modern career pages that help you win over top talent, without even lifting a finger. EVA-REC is an award-winning recruitment software that automates and improves the hiring process through next-generation AI technology. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can create a branded career page that converts, streamline the hiring process, and create an immersive experience for recruiters and candidates alike. Request a free demo today and see how our recruitment software is the missing tool you need in your recruiting tool belt. Request a free, walk-through demo today!

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