HR writing an email during talent acquisition process

HR Resources

Elevate Your Team with These 3 Cold Email Templates for Sourcing Sales Candidates

July 29, 2022

Reem Al-Tamimi

Reem Al-Tamimi

Content Writer

Have you ever wondered why some companies effortlessly dominate their markets while others struggle to gain traction? The secret lies in the power of a dynamic and high-performing sales team. And it all begins with sourcing sales candidates.

Finding exceptional individuals with the perfect blend of skills, experience, and drive is the secret sauce for building a sales team that excels. These talented professionals are the driving force behind capturing new customers, nurturing relationships, and driving revenue growth.

However, sourcing sales candidates can sometimes feel like searching for a needle in a haystack. It takes a strategic approach, a touch of creativity, and a sprinkle of ingenuity to attract their attention and win them over.

That’s where cold emails come in, providing a streamlined and effective approach to connecting with the perfect salespeople. Our carefully crafted cold email templates are designed to grab attention, spark interest, and compel top-tier sales candidates to consider your open positions. 

Get ready to revolutionize your talent acquisition strategy with these 3 tried-and-tested cold email templates for sourcing sales candidates.

Crack the Code: Mastering the Elements of a Catchy Cold Sourcing Sales Candidates Email

Top sales candidates will not come knocking on your door unless you take proactive steps to attract their attention. In the competitive world of talent acquisition, it’s essential to craft a compelling cold sales sourcing email that piques their interest and sets you apart from the competition. 

Here are some valuable insights on what to include in your email to captivate those top-tier candidates.

  • Trigger their memory: Remind them of a conference or event where you met, highlighting what impressed you about them.
  • Recognize their potential: If you’ve interviewed them before, even for a different role, explain what drew you to their profile and why you believe they’d be a perfect fit for a sales position.
  • Celebrate achievements: People and companies often showcase their accomplishments online. Highlight specific achievements that caught your eye.
  • Embrace their social prowess: If they excel at customer interaction on social media, express your appreciation for their approach and results. 

With these tips and a touch of personalization, your sourcing sales candidate cold email will stand out from the crowd, saving you time and dramatically improving your conversion rates. 

The Power of Marketing in Finding the Best Sales Candidates for Your Company

talent acquisition specialist writing a sourcing sales candidates email

Just like any other position, talent acquisition managers know the importance of showcasing your company in the most captivating way to attract the best sales candidates. But here’s the twist – let’s add a dash of fun to the recruitment game!

Let’s say you’re on a mission sourcing top sales talents, and you want to wow them with compelling reasons to join your team. Whether it’s creating a buzz over the opening of your new office or showcasing your perks and benefits on your career page – these are just some of the easy ways to excite top talent to apply to your vacancies.

Luckily, EVA-REC, the cutting-edge recruitment software, is here to sprinkle some magic dust on your recruitment process. With EVA-REC, creating modern and branded career pages becomes a piece of cake. You don’t need any coding spells or design tricks up your sleeve – simply drag and drop sections to craft pages that will leave candidates thoroughly impressed.

Imagine the convenience of effortlessly customizing your career pages to reflect your company’s unique personality and culture. With EVA-REC, you have the power to create a visually stunning and captivating candidate experience, all with just a flick of your wand – or, rather, a click of your mouse.

From Cold to Gold: Transform Your Sales Candidate Sourcing with These Email Templates

Now you may be wondering how to source sales candidates and turn your outreach from cold to gold? 

When it comes to reaching out to potential sales candidates, using the right email templates can make all the difference. That’s why we’ve got you covered with these game-changing email templates specifically designed to increase your chances of receiving a positive response.

Feel free to customize these templates to align with your company’s unique requirements, needs, and vibrant culture. With these tried-and-tested email templates in your arsenal, you’ll be equipped to take your sourcing sales candidate efforts to the next level.

Template 1: Introducing Your Company to Sales Candidates

A recruiter sending cold emails to find the best sales candidates

Subject: Exciting Sales Opportunity at [Your Company]

Hello [Candidate’s Name],

I hope this email finds you well! I came across your impressive track record in the sales industry and couldn’t help but reach out. I wanted to introduce you to a fantastic opportunity at [Your Company].

We’re on the lookout for dynamic sales professionals like yourself who have a passion for driving results and exceeding targets. With our innovative products/services, strong company culture, and ample growth opportunities, we believe you would thrive in our team.

I would love to discuss this opportunity further and learn more about your sales expertise. If you’re open to exploring new horizons, let’s schedule a call at your convenience. Just reply to this email or give me a call at [Your Contact Number].

Looking forward to connecting with you and discussing the exciting possibilities at [Your Company].

Best regards,

[Your Name]

[Your Title]

[Your Company]

Template 2: Highlighting Your Company’s Benefits

Subject: Take Your Sales Career to New Heights with [Your Company]

Hi [Candidate’s Name],

Are you ready to take your sales career to new heights? At [Your Company], we have an incredible opportunity for accomplished sales professionals like yourself. I wanted to reach out and share some key reasons why joining our team could be a game-changer for your success.

Uncapped earning potential: We offer competitive compensation packages with generous commission structures that reward top performers.

Cutting-edge products/services: You’ll have the chance to represent innovative offerings that solve real problems for our customers, giving you a competitive edge in the market.

Collaborative and growth-oriented environment: Our company culture fosters teamwork, professional development, and continuous learning, enabling you to grow both personally and professionally.

I would love to discuss these benefits further and explore how your skills align with our sales opportunities. Please let me know if you’re interested, and we can arrange a time to chat.

Looking forward to connecting and showcasing the exciting prospects at [Your Company].

Warm regards,

[Your Name]

[Your Title]

[Your Company]

Template 3: Sealing the Deal – Emphasizing Next Steps

emails are being sent automatically

Subject: Let’s Take the Next Step: Interview Opportunity at [Your Company]

Hi [Candidate’s Name],

I hope this email finds you well. After reviewing your impressive sales background, we are excited to invite you for an interview at [Your Company]. Your skills and expertise align perfectly with our vision, and we believe you have the potential to make a significant impact on our sales team.

We would like to discuss your experience further and explore how you can contribute to our company’s growth. Are you available for a brief phone call or an in-person meeting next week? Please let me know your preferred date and time, and we will make the necessary arrangements.

We’re thrilled about the prospect of having you on board and can’t wait to learn more about your sales achievements. Should you have any questions or need further information, please don’t hesitate to reach out.

Looking forward to connecting and taking the next exciting steps together.

Best regards,

[Your Name]

[Your Title]

[Your Company]

Last Few Words 

In the thrilling quest to build your dream sales team, personalization is your secret weapon! As talent acquisition specialists, it’s crucial to strike the perfect balance between professionalism and a friendly approach. Focus on showcasing the candidate’s remarkable skillsets and achievements while harnessing your talent acquisition skills to promote your company like a magnet.

Pro tip? Don’t underestimate the power of employee referrals in sourcing sales candidates. Your current rockstar employees can be your greatest advocates, so leverage their network and encourage referrals. After all, building relationships is at the heart of successful talent acquisition.

So, to all recruiters out there, go forth and conquer! With a sprinkle of creativity and a dash of innovative solutions, your recruitment journey will become an adventure like no other. 

Recruit top talent faster, fairer, and more efficiently with EVA-REC today.

EVA-REC is a top-rated recruiting software that helps industry leaders build skillful workforces and hire top talent at scale. Allowing them to find and hire the people they can depend on. EVA-REC’s world-class features ramp up team collaboration, automate the hiring process, streamline communication, eliminate admin tasks, create a memorable hiring experience, and help you make the right hires every time.  Claim your personalized demo now!

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

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Reem Al-Tamimi

Reem Al-Tamimi

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

Request a demo