Recruiting Solutions: How to Make Your Recruiting Emails More Effective
August 21, 2022
Reaching out to potential candidates is easy, but how can you stand out and pique the candidate’s curiosity in a position? All you need is a compelling, customized recruiting email! Sending an effective recruiting email through recruiting solutions is no easy feat. So, when you contact candidates during the recruiting process, writing outstanding recruiting emails is an essential step. The most challenging part of the process is ensuring that your emails and messaging stand out from the crowd – and help you entice top candidates to reply faster.
Use these 5 tips to write and send out effective recruiting emails through recruiting solutions!
Conduct thorough research and post jobs on the right job boards
The first and most significant stage of the hiring process is to understand the candidates you’re sourcing. Only then will you be able to create your own pipeline that brims with qualified candidates. Otherwise, you will not be able to stand out from your competitors if your approach does not differ from theirs. On the bright side, recruiting solutions can help you improve your sourcing strategy.The process of posting a job to multiple job boards and social media sites used to take hours, but now it’s as simple as clicking a button. With recruiting solutions such as EVA-REC, your job posting is automatically shared on more than 2000 job boards, boosting your visibility and attracting millions of candidates!
Include all the relevant details
Most recruitment emails are created automatically by an email template and sent on automated recruiting solutions. So, they may overlook important information that candidates need to make a decision. Therefore consider your recruiting emails to be an elevator statement. It is an effective strategy to include all of the pertinent information that candidates will search for in recruiting emails. Consider the following tips for captivating recruiting emails:
- Make sure your email is easy to understand by avoiding slang and other misleading terms. Be direct and provide only the most relevant or pertinent information.
- Include clear direction to the candidate. What should they do once they’ve read your email? Do they contact you or send their resumes?
- Include your contact information, a link to the job description, and the company’s website.
Customize and personalize all recruiting emails
To personalize your outreach, you should have enough information about a candidate through the research you’ve done. This will help you better customize and personalize your messaging!Here are a few tips to consider:
- Address candidates by their name (for example Dear Sarah).
- Start your email with where or how you found them (such as LinkedIn, job portal, or referral).
- Explain why you’re reaching out, highlight what attracted you to the candidate’s profile and how they would benefit from the role.
Personalizing your recruiting email benefits both the candidate and your company. When you show prospective candidates that you have taken the effort to adapt your communications to them – you can exponentially boost your employer brand and hiring experience.
Always have a clear call to action
Keep in mind that the candidate you’re reaching out to doesn’t know who you are, and probably isn’t familiar with your company either. So, to avoid any confusion, aside from personalizing the recruiting email through recruiting solutions, opt to have a clear CTA.Adding a call-to-action at the end of your email will drive candidates to take further action by learning more about the position/company. Don’t include many call-to-actions in your email – just choose one as the “ask”, keep the email short and clear, and write easy-to-follow calls-to-actions.
Measure the results of your outreach
Outreach and communication are critical during any recruiting process. But, how can you know what’s truly effective if you don’t track those efforts? This is where recruiting solutions can help.Focus on specific recruitment KPIs you can relate back to your outreach efforts to better measure the impact of your outreach. Pay attention to these metrics:
- Time to hire
- Time to fill
- Source of hire
- Acceptance rate of offers
Recruiting solutions can help you monitor all your core recruitment metrics through advanced analytics and reports. Where you can get valuable insights into how long jobs are kept open, the status of each role by posting,conversion-to-offer data, and more. So you can analyze this data to determine whether your communication methods are engaging enough to lure in top talent with ease.
Last few words
HR professionals trying to hire candidates must understand how to approach and pique their interests. To attract top candidates quickly and streamline your hiring process, maintain a professional approach, personalize your messaging, and send out compelling emails through advanced recruiting solutions. EVA-REC is a multi-award-winning ATS that helps small businesses to enterprises build skillful workforces and hire top talent at scale. With world-class integrations and AI features, EVA-REC creates a rich and immersive hiring experience for HR teams and candidates alike. Request a free demo and see how our ATS can help you save time and make recruiting painless and hassle-free!
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A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.
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