5 Great Ways Recruitment Software Helps You Attract Generation Z Talent In Your Company

To attract, engage, and hire Gen Z candidates using recruitment software, recruiters should take some time to understand the world they grew up in.

Gen Zs were born into a world full of digital conveniences – cell phones, social media, and Wi-Fi. But they also watched their parents uneasily navigate the 2008 market crash and were disproportionately at risk of losing their jobs during the Covid-19 pandemic. Recent surveys also show that compared to previous generations:

• Gen Z was not likely to drop out of high school and more likely to enroll in college.
• Gen Z is more racially and ethnically diverse.
• Gen Z had less work experience in their teens and young adulthood.

Understanding Gen Z’s preferences, behaviours, and backgrounds may help recruiters create more effective recruitment strategies to attract this generation to the current workforce. So wait no more! Follow our 5 tips seamlessly lure in Gen Z candidates:

Enhance Career Sites And Job Postings

Your career site is a great resource for Gen Z to quickly find information about open roles and submit a job application. But, before some candidates reach your career site, they turn to third-party job sites like Indeed and Linkedin and fill out repetitive forms and profiles. Search results from job boards can be a turn-off for Gen Z if the content is irrelevant or not a good fit. When you optimize your career site for Google, your open positions can be featured on Google’s search results pages when someone searches for a key phrase like “software developer Houston.” These job postings can show information that Gen Z cares about, like commute time, salary, responsibilities, etc. When you provide as much detail as possible, candidates will be able to find their open roles quicker via Google, leading to a simplified application process and a better candidate experience. You can also use recruitment software like EVA-REC to post jobs for free with one click to 2,000+ job boards, channels, and social media platforms. This will allow you to reach a greater talent pool of Gen Z workers!

Create Compelling And Meaningful Content

When asked what they do with their free time in a recent survey, 74% of Gen Z respondents say they spend it online. This indicates that recruiters may benefit from a digital content strategy. Create and share content about your brand that’s compelling and speaks directly to the Gen Z candidate. Blogs about your purpose, diversity and inclusion, culture, training, social responsibility, and industry-specific conversations, think women in tech, for example, are a great place to start. Share content on your career and social sites to inform your candidates and promote organic search through Google. The more you create and publish relevant content, the greater chance you have of attracting Gen Z candidates to your career site.

Choose Better Communication Channels

Connecting with Gen Z means meeting them where they are. Using the right communication channels, hiring timelines and messaging can be the difference between an accepted offer and losing a candidate to a competitor. Email is Generation Z’s number-one choice to communicate with potential employers. But while email is an undisputed champ when it comes to sharing recruitment marketing materials, and scheduling interviews, recruitment software that focuses on communication among recruiters and candidates might be the key to winning over Generation Z talent. A growing number of Gen Z candidates rank text messaging as a favourite way to connect with employers.

Implement An Employee Referral Program

A great way to attract candidates from any generation is through an employee referral program. However, it may be easier to attract Gen Z candidates through word-of-mouth referrals than in previous generations. Generation Z and Millennials are 43% more likely to engage in “pass along” word of mouth. This means they “heard good things” about a product or service but did not experience it directly. When Gen Z employees refer a friend to your company, that friend may, in turn, refer your company to a third person because they “heard good things” about your company culture or benefits. Your recruitment team can support this word-of-mouth chain with a robust employee referral program. With recruitment software that offers this, recruiters can implement a well-functioning and sustainable employee referral program that makes it effortless for Gen Z employees to share open positions with their peers. With a thriving employee referral program, your current talent pool could be your company’s best source for hiring Gen Z.

Make Flexibility And Ownership Priority

Gen Z cares about autonomy and independence, and this mindset is reflected in the way they work. The internet has given them access to thousands of years of collective knowledge, and they’re much more used to Googling things rather than asking for advice. Compared to the previous generation, Gen Z also understands that alternatives to the traditional 9-to-5 job exist and are viable options. 84% of Gen Zs view a healthy work-life balance as a priority — but as you’ll see that they’re also willing to be flexible in return. They want to advance their careers, and they’ll work hard to make it happen. This means you should focus on flexibility and ownership Offering more freedom and flexibility in a job can be highly attractive to Gen Z candidates. Half of Gen Zers say flexibility is a priority when choosing a job, so be sure to highlight this throughout the hiring process and be open to remote work options. You can use recruitment software, like EVA-SSESS, to discuss what you offer in a video interview. Since working independently is just as important to Gen Z as setting their own schedule, talk in-depth about the kind of projects they’ll have ownership over and show them the responsibility that comes with the role.

Concluding Thoughts

Gen Z wants personalized communications, equitable hiring practices, and the potential for career advancement. And you can utilize recruitment software to suit the new generation of workers. We’ve just scratched the surface with 5 tips, and there are many more creative and effective ways to attract Gen Z candidates. EVA-REC is a comprehensive hiring platform that helps small businesses to corporate giants build skilful workforces and hire top talent at scale. Our purpose is to help companies of all sizes find, attract, and hire the right people, every time. It offers world-class AI features and technology that are fully customizable – and creates a rich and immersive hiring experience for HR teams and candidates alike. Seeing is believing! Request a free demo and see the exceptional results you can achieve with EVA-REC today.

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