Employer Branding: 5 Proven Ways To Retain Your Employees

Hiring new employees have been made easy by recruiting software, but what happens after that? Have you considered why employees leave soon after they are employed – and what effect this might have on your employer branding over time? Hiring a new employee takes a lot of energy and resources. Apart from the creation of new roles, which immediately beacons for the employment of a credible candidate, other reasons organizations seek new talents are:

• Candidates not matching up to the role after their employment
• Talents leaving the company due to a better offer from another company, difficult company culture, and uncomfortable work environment

When any of the above happens, the next initiative is to kick-start the hiring process. You might begin to evaluate the success of the recruitment exercise just after onboarding a new employee. How are they settling in? Do they seem happy? While you are doing your evaluation, it is important to remember that the new employee is also assessing their decision to join your company. How does the new role match their expectations? How do they feel in terms of inclusivity? Do they feel okay with the company culture? While the focus of recruitment should be on hiring the best talent for a job opening, it is sometimes best to shift focus toward retention measures for candidates when they are employed and already existing employees. The best way to go about this is by improving your employer branding.

Employer branding is a strategy that improves both talent acquisition and employee retention.

Do you want to stop losing your company’s top talents to competitors and boost your retention rates? Let’s look at these 5 proven ways employer branding can help you achieve that.

Match perception with experience

The perception made by good employer branding will always attract candidates to a company. This might be the goal of marketing strategy for employer branding and it might have achieved its goal. Meanwhile, employees are quick to see right through this and they won’t be impressed if they experience an opposite to their initial perception of your brand. You will only be doing more damage when an employee perceives your company as entirely different from your employer brand. How to get through this is to first get a sense of how your current workforce perceives the company before setting out to develop your employer brand. This will give insights into what needs to be improved within the company.

Improve employee inclusivity

Employees become displeased when they feel they only work to earn a salary from your company. Employees want to feel that they are contributing to the growth of the company in the best way. Most top businesses today understand that their employees are their most valuable assets. Your employees can do more than just earn a salary from you, they can as well become your best employer brand ambassadors if you let them. Having a work environment where every employee feels important is one of the best ways to strengthen your employer branding and retain employees. Most employees would rather remain in a company where they are treated right than move on to another with a bigger offer. This doesn’t cancel out the fact that regular evaluation of employee offers and benefits should be carried out.

Capture your cultures and values

Most candidates research your company and learn about your workplace values and culture before applying for a job opening. Many go on to apply because they identify with your brand. At a point like this where candidates are serious about company culture and value, it will be disastrous to put out a facade just to catch their attention. For example, when you highlight that you value accountability, you need to step up and take accountability even during the hiring process. This and many more are consistencies that employees look forward to after coming onboard in your company. A switch from what you projected to make up your employer branding can cost you in the retention of your employees.

Career and personal development

You can only grow as far as the capability of your employees, there is no soothsaying about this. Constantly investing in the career and personal development of your employees gives them a sense of value. Remember how we mentioned that employees can be your biggest employer brand ambassadors? When you invest in your employees in terms of their career growth and persona development, you push the overall success of your brand marketing strategy and it will help you build trust with your employees.

Keep evaluating employer branding

Improving employer branding isn’t a one-stop exercise. There must be continuous work to continue to build a strong employer brand. You do not assume that your current employer brand is the best and it portrays the company the way you want it. Instead, always give room for more development and test, evaluate, and adjust your strategies as often as possible.

To wrap it up

Employees are the backbone of every company and losing your best talent can have a drastic effect on the company’s workflow. Investing in employer branding can help optimize employee experience and keep them away from preying competitors. Remember that business is a highly competitive venture and having the best talents as employees give room for business growth. For this, competitors are always on the lookout, because how else will the competition thrive? Keeping up with employees might sometime mean going back to the drawing board – but in this case, the drawing board is the data collected during the recruitment process of each employee. These data can help you measure what changes have been made that affected the employer branding along the line and it will help you shape a strategy for improvement from there. An applicant tracking system (ATS) will be useful for this purpose. EVA-REC is an advanced ATS that automates and improves the hiring process with AI technology. It arms leading enterprises with world-class features that help them create a rich and immersive hiring experience for recruiters and candidates alike. Request a free demo today and see how our advanced ATS can help you streamline your hiring like never before.

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