Why the Candidate Experience Overlooked in the Hiring Process

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Your employees are your company’s greatest asset. They’re the cornerstone of your employer brand and the pillars holding your organization together.

While many companies value their employees and take the right measures to make them happy, there is only one area that employers often overlook.

The candidate experience.

As employers are too busy making their employees comfortable at work, they’re forgetting to offer candidates the same experience in the hiring process.

Treating your current employees right is essential, we can’t deny it. But it doesn’t have to start the moment they join your company. It should start long before that when they were just candidates.
Treat your candidates the same way that you would treat your existing employees – and watch your hiring results skyrocket.

If you want to have a competitive edge, you need to create an exceptional candidate experience. Not sure where to start? Well, here are a couple of tips to get you started!

Make sure you’re filling a real need

recruiting team enhancing the candidate experience

Prior to jumping straight into hiring candidates take a few seconds to think “Am I hiring to fill a need, or just for the sake of it?” The reason why this is crucially important is that if you’re not hiring for a specific purpose, you won’t give top talent the great candidate experience they deserve. You’ll either glide through the process haphazardly or rush through it just to get it done.

To avoid that, you need to discuss with your team your current hiring needs and recruitment strategy. Then, think through your budget for the existing position and delve through the gaps you’re trying to overcome. Perhaps even take a look at your team and discover the skillsets that are missing. That way, you won’t risk taking candidates through the hiring process only for them to discover that the job they applied for isn’t exactly what they signed up for. That will be detrimental to the candidate experience and consequently negatively impair your employer brand.

So be super clear and transparent with candidates from the very start. But most importantly, be honest with yourself on whether or not you really need to hire at this time. After all, the first key to enhancing the candidate experience is making sure that you’re recruiting with a concrete need in mind.

Write clear job descriptions

using a hiring platform to write a job description

Nothing screams “terrible candidate experience!” like a job description that is misleading in every sense. Did you ever encounter a situation where a candidate in the middle of the interview would interrupt you to say “I don’t recall reading that in the job description?” If you never encountered it, then consider yourself one of the lucky ones. Because as soon as a candidate feels the slightest bit mislead or deceived by the job description, it’s game over. The credibility is gone, and the candidate experience is compromised.

Nobody wants to ever experience that. Not the candidate, nor the recruiter.

So make sure your job description is clear, relevant, and informative. Be very transparent about the requirements and responsibilities. Because the job description can either make or break the candidate experience since it’s often the first touch point with candidates. So make sure the following points are crystal clear to the candidates from the start:

  • The title of the position
  • The purpose of the job
  • Who the candidate will report to
  • A thorough description of the job
  • The job’s requirements
  • Whether the job is on-site or remote
  • The type of job: full-time or part-time
  • The salary range (optional)

Communicate with candidates early and often

recruiters improving candidate experience in HR

We know that the hiring process takes a large amount of time. Especially if the entire department’s workload is falling on your shoulders and you don’t have a hiring platform to expedite the process for you.

If there’s one thing we know for certain, it’s that candidates tend to lose interest in the job when they don’t get a prompt response. And when you leave them in the dark, hearing radio silence, you can bet your bottom dollar their candidate experience will take a deep plunge.

The best way to counter that is by continuing to maintain contact with these candidates early and often. Show them that you respect and value their time and effort. So whenever you get the chance, loop them in on their application process, and let them know what to expect next.

So there must be a silver lining, right? You bet your bottom dollar there is!

A hiring platform like EVA-REC automates communication with candidates. It enables recruiters to communicate and update candidates in real-time through personalized and automated follow-up emails.

So to prevent a bad candidate experience from tarnishing your employer brand, don’t let candidates wait for more than two days for a simple response. In short: follow up early and often.

Keep the hiring process fast and simple

recruiters hiring with a hiring platform

Modern-day candidates appreciate flexibility. Who doesn’t?

In the middle of today’s hustle and bustle, having a flexible hiring process is key. Especially since not all candidates can take time out of their jobs, requirements, or busy lives to take an interview. It’s not always easy.

So to accommodate them, make your interviews easy and short. Give them a heads-up in advance to give them the time they need to better accommodate them. Even better, you can even take the candidate experience up a notch and send them a video assessment interview that they can take at any time or place that suits their convenience! Most importantly, you should avoid making the application more complex than it already is. We all know that a super lengthy application process can negatively impact the candidate experience.

On the bright side, a hiring platform like EVA-REC automatically fills in the required fields in the application for candidates and grants them a simple resume upload option. This means that you don’t have to overwhelm candidates with a never-ending application process. Rather, a hiring platform makes the application process simple, engaging, and straightforward. Where candidates who sign up on your career page can sign in through LinkedIn or their Google accounts. They can even upload their CVs and their profiles will be automatically generated! This will save candidates valuable time in applying for jobs and as a result, ramp up the candidate experience!

Solicit feedback whenever you can

recruiter soliciting feedback

Getting feedback from candidates can be your secret weapon to improving the candidate experience. Simply, because it can bring things to your attention that you have otherwise never realized.
And oftentimes, the impact of soliciting feedback is usually undermined. In fact, one of the best ways to enhance the candidate experience and optimize the hiring process is by hearing directly from candidates.
Here are a couple of things that you can do to solicit feedback fast from candidates:

  • Ask candidates what you want to know directly. Whether it’s by e-mail, text, or the software used, ask them what their thoughts are on the process.
  • Send surveys to all candidates to easily compare different experiences.
  • Ask teammates that were involved in the process what they would do differently.
  • Use artificial intelligence (AI) such as a chatbot to engage with candidates and get information or feedback needed.
  • Deliberate adding a few feedback questions in the application process and alert candidates early about it.

Closing thoughts

Whether candidates were hired or rejected, the way you treat them in the hiring process will speak volumes about your company. So in the race for competition, your ability to recruit and engage top talent is contingent on your ability to create an exceptional candidate experience at every touchpoint.

While it may require more devotion, hard work, and effort, make sure you don’t forget the tips we discussed. These quick fixes can inevitably help ease your candidates, put them in the driver’s seat, and generate the best possible candidate experience.

Does your candidate experience need a little boost?

Say no more.

EVA-REC is an award-winning hiring platform that automates and improves the hiring process through next-generation AI technology. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can seamlessly ramp up team collaboration, streamline the hiring process, and create an immersive experience for recruiters and candidates alike. Seeing is believing! Request a free demo and see the exceptional results you can achieve with EVA-REC today.

Recruit top talent without the hassle‏

Want to learn how an applicant tracking system can help you, source candidates faster, recruit top talent, and slash your hiring costs in half? Find out with EVA-REC, the award-winning and leading hiring platform.
Show me a demo ‏

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