Global Recruiting – Follow Our Step by Step Guidelines on How to Hire on LinkedIn in 2022

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When you think of global recruiting, LinkedIn might immediately pop into your mind.

Naturally, as a recruiter or employer, you will need to learn how to recruit on LinkedIn. After all, LinkedIn is a social platform designed for professional networking. However, there are right and wrong ways to go about recruitment on LinkedIn.

The Benefits Of Global Recruiting On LinkedIn

recruiter talking to candidate while global recruiting

Before you learn how to recruit on LinkedIn, you need to know why you would recruit on LinkedIn. It’s at the top of the list for many recruiters and for good reason.

Aside from being well-known in the job-seeking field, LinkedIn has many perks while global recruiting. Here are some of the reasons you will want to know how to recruit on LinkedIn, ASAP:

  • Purpose-built: The platform’s main purpose is to connect professionals. There won’t be other social posts bogging down your search.
  • Mobile-friendly: Your job postings will be pushed to potential talent’s mobile phones as soon as they go live.
  • Strong network: The talent pool is unmatched.
  • Job-seekers first port of call: It’s where everyone goes first, and all of your competitors will likely be there.
  • Free: It can be used for free—successfully

How To Recruit On LinkedIn

recruiting team collaborating together while global recruiting
‍Here are some low-cost or even free ways to utilise LinkedIn for your recruitment needs:

Join relevant LinkedIn Groups

While global recruiting, find active groups in the field you are recruiting for. Post jobs in the feeds here if it’s allowed in the group rules!

Search for passive candidates

Look at talent in similar roles to the one you are hiring for. Along the same lines, talent can discreetly mark that they are open to new roles. This makes your job easier!

Gain insights from competitor companies

Look at job postings from top companies. You can search on LinkedIn to see what keywords they use and emulate this to see if it works for you.

Create a stellar LinkedIn company page to enhance your employer’s brand

First, think: what is employer branding? Use your LinkedIn company page to show potential candidates what you are all about as an employer when global recruiting. This can include:

  • Curated content for inbound recruiting;
  • Consistent graphics and header images;
  • Recruitment videos;
  • Press releases;
  • Employee testimonials and more!

Utilise your employees’ professional network

LinkedIn is great at showing your connections in searches and on profiles. Use this to your advantage!

In the section ‘what not to do’, we’ll talk about InMail. Messaging potential candidates while global recruiting becomes easier and more effective when they are in your network.

Further, a talent pool that is already familiar with your company and its people is more likely to be a pool full of culture fits!

Use Boolean search to find candidate LinkedIn profiles and cross-check candidates’ references and experience

For this, you won’t even have to leave the familiar Google search bar. Their LinkedIn page may not be up to date, but if they are actively job searching, it should be!

Use LinkedIn messaging wisely

We will cover this more in the ‘what not to do’ section, but a creative way is to use the voice messaging feature instead of a phone screening interview! This makes it more convenient and less stressful.

Give candidates the option to apply via LinkedIn

Anything that makes the application process easier is going to be appealing to potential candidates while global recruiting. Just make sure not to ask them to re-enter all of that information you will receive from the LinkedIn profile!

Use Talent Acquisition Software to compile all of your LinkedIn applications and leads in one place

This is a must if you’re looking into how to recruit on LinkedIn faster and more efficiently. Don’t lose track of messages, profiles, and applications.

You can post to LinkedIn for free through an ATS like EVA-REC, as well as keep track of all your candidates from LinkedIn and other places you are recruiting from.

Post jobs

Now, this option isn’t free, but it can be budget-friendly.

LinkedIn runs on a pay-per-click model. This means that you only pay when potential talent views your listing. You can set your budget with a recommendation after completing the job details. You can also choose to stop when you hit your budget or continue until you manually close it.

Post jobs on your LinkedIn company page for free

If you have built your company page to exemplify your employer brand and have a large, relevant following, this may work to your advantage while global recruiting.

Post a link to the job posting on your careers site. This is a nice, free way to get traction on a job posting on LinkedIn without having to set a budget. You can sponsor the post if you’d like, which will get it in front of a larger audience, but posting to your feed is free!

What Not To Do When Recruiting On LinkedIn

Gen Z talent hired through global recruiting

Now that you know how to recruit on LinkedIn, you need to also know how to not recruit on LinkedIn.

Here are some tactics to avoid when recruiting on LinkedIn to stay on talents’ good side and get the results you want:

Don’t Overuse Or Misuse InMail

Recruiting Solutions practices to follow while global recruiting

This is a big one. You will notice job seekers (or simply LinkedIn users) will complain about unsolicited InMail messages the most. LinkedIn actually has a Recruiter InMail Policy that states the following:

  • Don’t distribute unwanted or untargeted mass InMail messages.
  • Don’t use InMail for marketing campaigns.
  • Don’t use InMail as event invitations.

Don’t Spend Your Budget In One Place And Expect The Right Candidates To Come Rolling In

This can apply to any type of social recruiting. As mentioned above, always track your success rates on different candidate sources.

Don’t put all of your eggs in one basket unless you know that’s the basket that will work for you and this role! Further, you should be creating your job descriptions with clarity and SEO for job posting in mind while global recruiting.

Final Thoughts

LinkedIn provides a number of useful tools, both free and paid, for recruiters to connect with the best candidates while global recruiting. A mix of marketing, profile updates and optimization and continual engagement on the network will help enhance any company’s recruiting efforts.

EVA-REC is an award-winning ATS that helps small businesses to corporate giants build skilful workforces and hire top talent at scale. It makes it far easier for hiring teams to find, attract, and recruit top talent, each and every time. With world-class integrations and AI features, EVA-REC helps companies drive merit-based, objective, and fair hiring practices that minimise bias, without dehumanising the hiring process.

Request a free demo and see how our hiring platform can help you save time and make recruiting painless and hassle-free

Hire the right candidates faster

Easily collaborate with your team to evaluate candidates, gather feedback, and decide who’s the best fit, with our award-winning hiring platform.
Request demo

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