Talent Acquisition: 3 Amazing Email Templates for Sourcing Sales Candidates

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Salespeople are an important asset to every company. They contribute to a company’s success by providing excellent customer service, identifying profit opportunities, negotiating large sales, and more.

However, for talent acquisition professionals, finding top-notch sales candidates and convincing them to consider your company can be a tough challenge.

But we found an easier way for you to find and convert the ideal salesperson! 

How? Through email templates!

Talent acquisition professionals can use these cold email templates to seamlessly find the right salespeople for their open vacancies.

Use them to produce informative and converting emails that save your time –  and improve your conversion rates monumentally!

What to include in a cold sales sourcing email?

talent acquisition specialist writing an email

An engaging, convincing, and personalized sourcing email is the best way to attract a candidate’s attention. When writing one, first explain how you found them and what pushed you to contact them. Follow these steps:

  • Remind them that you met at a conference or event and mention what impressed you about them.
  • If you’ve already interviewed them (even for a different position), describe what drew you to their profile and why you believe they’d be a right fit for a sales position.
  • Companies and workers publicize their achievements online. Highlight what achievement(s) impressed you.
  • Social media are effective platforms to find people who interact with customers frequently and efficiently. In your email, explain what you appreciate about their approach.

Find the best sales candidates by marketing your company

talent acquisition expert sourcing top candidates

As for any other position, talent acquisition managers should market your company in the best way possible to attract a salesperson. So, provide potential candidates with convincing reasons why they should consider working for your company!

Are you launching a brand-new store? Do you provide any special perks to your sales team? Mention information that would be of interest to the individual you’re contacting to spark their curiosity.

When sourcing passive candidates, you must include essential information such as your name, company, and contact information, as well as a clear call to action. This will further persuade them to apply!

Cold recruiting emails templates to sales candidates for talent acquisition specialists to use

talent acquisition employee writing an email

When reaching out to sales candidates, use one of the email templates below to increase your chances of getting a positive response. Feel free to modify this email template to better meet your company’s special requirements, needs, and culture.

Subject line: Interested in joining our team at (Company’s name)?

Hi / Dear (Candidate’s name),

I am (Name) talent acquisition specialist at (Company’s name).
I came across you profile on (mention platform, for example LinkedIn) and was impressed by your expertise using/in (add specific software or field). I was very impressed by your (add specific achievement(s) that you couldn’t but notice).

We are now seeking a (job title, add a link to the job description or describe it briefly) to join our team.  I’d love to schedule a call and discuss this position and how we could work together to reach great achievements! Are you available on the (X date) at (Y time)?

Waiting for your response!

Sincerely,
(Name)
(Signature)

Below are 2 other cold email templates to source sales candidates.

Subject line: (Company’s name) is looking for a (Job title) to join the team!

Hi / Dear (Candidate’s name),

I am (Name) talent acquisition specialist at (Company’s name).

I saw your profile on (mention platform, example Twitter) and noticed that you regularly engage and attend (events, seminars). At (X company), we are continuously looking for people who express themselves and our company with confidence.

We are currently looking for a (job title) to join our amazing team! I’d love to discuss more about this position and learn about you, as well.

Are you available to schedule a call on the (X date) at (Y time)?

If you have any question, kindly contact me by email or LinkedIn.

Sincerely,
(Name)
(Signature)

Email template 3:

Subject line: (Company’s name) is hiring!

Hi / Dear (Candidate’s name),

I am (Name) talent acquisition specialist at (Company’s name).

We met (X weeks/months ago) during an interview, when you applied for the (Job title) position. Even though we decided to move on with a different candidate, your profile stood out so we’ve kept your CV for future openings. We were really impressed by your communication and presentation skills during our interview!

We think you’d be a great fit for our (job title ). I’d love to discuss a little bit more about this position and know what you’ve been up to recently.

Are you available on (X date) at (Y time)? If so, I’d gladly schedule a call. Let me know when it suits you best.

Sincerely,
(Name)
(Signature)

Wrapping it up

When talent acquisition specialists source sales candidates, personalization is key! Stay professional, foster a friendly approach, focus on the candidate’s skillsets and achievements – and use your talent acquisition skills to promote the company and attract top talent at the speed of light.

EVA-REC is an end-to-end hiring platform that automates and improves the hiring process with AI technology. From small businesses to industry giants – EVA-REC helps companies drive merit-based, objective, and fair hiring practices that minimize bias, without dehumanizing the hiring process. Request a free demo and see how our ATS can help you save time and make recruiting painless and hassle-free.

Attract and hire top talent faster

Attract and source candidates, automate manual tasks and streamline the hiring process with our award-winning hiring platform. And never lose top talent to competitors again!
Request demo

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