6 Big Ways Self-Care at Work Boosts Employer Branding

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The competition for top talent is only getting fiercer and fiercer.

Top talent chooses where they want to work. So if your company doesn’t have a strong employer branding strategy – you’ll miss out on top talent.

One of the best ways to boost your employer branding is by offering great self-care benefits.

Things like flexible working arrangements, wellness programs, and unlimited vacation days show that you care about your employees’ well-being. Not only will this help you attract top talent, but it will also help you keep them happy and engaged. So in this blog post, we’ll discuss six ways that self-care at work can boost employer branding and why self-care is of utmost importance.

What is self-care, and why is it important in the workplace?

A recruiter improving employer branding through self-care culture

Self-care is important for several reasons. First, employees are less likely to get sick when they take care of themselves. This means that they are more likely to be productive and won’t have to take time off from work.

Second, self-care can help improve an employee’s mood and make them happier. This, in turn, can lead to better performance at work.

Finally, promoting a self-care culture can help build a strong employer branding strategy. Employees who feel that their company cares about their well-being are more likely to be loyal and stay with the company in the long run.

So, how can you promote self-care in the workplace?

Recruiters emphasising the importance of employer branding

Self-care is more than just an individual responsibility – it’s good for business, too. Here is how promoting a self-care culture in the workplace can benefit employer branding:

  • Increased productivity: When employees feel supported in taking care of themselves, they’re more likely to be productive.
  • Improved retention: Employees who feel supported in their self-care are more likely to stay with a company.
  • Higher engagement: Employees who feel their employers care about their well-being are more engaged with their work.
  • Greater creativity: When employees feel relaxed and refreshed, they’re more likely to be creative and come up with new ideas.
  • Enhanced teamwork: Self-care can help reduce stress, which can improve communication and collaboration among team members.
  • Increased job satisfaction: When employees take care of themselves, they’re happier in their jobs and will feel more fulfilled.
  • Enhanced performance: Employees who are well-rested, relaxed, and healthy are more likely to unleash their full potential.

6 big ways self-care at work boosts employer branding

A recruiter working on improving employer branding

Promote self-care culture

As any HR professional knows, employer branding is vital to the success of any company. After all, content and satisfied employees are more productive and more likely to stay with the company.

One way to improve employer branding is to create a culture of self-care. Employees who feel like their employer cares about their well-being are more likely to be loyal and engaged with the company. There are a number of ways to foster a culture of self-care; from offering health and wellness benefits to planning company outings that promote team building and camaraderie.

By taking care of your employees, you’ll improve employer branding and reap the many benefits of having a happy and healthy workforce.

Offer benefits

Second, offering benefits that support self-care can also help improve employer branding. This could include anything from providing gym memberships to offering mental health support. By supporting employees in their efforts to maintain a healthy lifestyle, employers can show that they care about their well-being.

This can help attract and retain talented employees. So, if you’re looking to improve your employer brand, consider offering benefits that promote self-care.

Encourage employees to take breaks

It’s no secret that employer branding is important. After all, happy employees tend to be more productive, and a strong employer brand can help attract top talent. But what many people don’t realize is that employer branding can also be improved by encouraging employees to take breaks. This might mean instituting a policy of mandatory vacation days or encouraging employees to step away from their desks for a few minutes each day.

By giving employees the opportunity to relax and recharge, you’ll not only improve their well-being, but you’ll also make your company more attractive to potential recruits.

Invest in your employees

Employer branding can be improved by investing in employee development. This could include offering training on stress management or providing resources on how to maintain work-life balance.

Remember, employer branding is the process of making your company attractive to prospective candidates and existing employees. Employer branding can be improved by constantly ensuring your employees are happy and supported. This could include offering training on stress management or providing resources on how to maintain work-life balance.

So, when your employees are happy, they will be more likely to stay with your company and recommend it to others. Therefore, invest in your employees, and employer branding will improve!

Promote a healthy lifestyle

Employer branding is the perception of your company as an employer. It’s how attractive your company is to potential employees. There are a number of employer branding initiatives you can undertake to make your company more attractive, and one of them is promoting a healthy lifestyle. This could involve anything from organizing company-wide fitness challenges to providing healthy snacks in the office.

By promoting a healthy lifestyle, you’re not only improving employer branding, but you’re also helping to improve the health and well-being of your employees. And that’s a win-win for everyone involved.

Offer extra support

Employer branding is often thought of in terms of recruiting and attracting top talent. But it can also be used to create a strong internal culture where supporting employees is highly important when they’re going through tough times. This could involve offering flexible work arrangements or providing access to counseling services. Doing so can show your employees that you care about their well-being and that you’re committed to supporting them through difficult times.

In turn, this can improve employee morale and loyalty and your company’s reputation as a great place to work.

The takeaway

Taking care of your employees is important, both for their own wellbeing and for the health of your employer branding strategy. Implementing some simple self-care measures in your workplace can help boost your employee’s productivity and creativity while also projecting a positive image of your company to potential employees and customers. We hope these tips have inspired you to make a few small changes that can greatly impact your employee’s mental and physical health.

EVA-REC is a futuristic ATS that automates and improves the hiring process with AI technology. It arms leading enterprises with world-class features that help them create a rich and immersive hiring experience for recruiters and candidates alike. With EVA-REC, companies can drive merit-based, objective, and fair hiring practices that minimize bias without dehumanizing the hiring process.

Want to see EVA-REC in action? Get a free walk-through demo here!

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Learn how our award-winning applicant tracking system can help you use AI and automation to save time, eliminate manual tasks, and make the right hires every time.
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