Recruiting Online? This is Our Perfect Guide to Creating the Ultimate Job Post In 5 Steps

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There is no magic bullet in recruiting online.

Instead, there’s an exciting variety of channels and the challenge is to get the mix right. Even now some of the smartest companies are still hobbling their recruiting effort by using tools to recruiting done.

A job post is more than just a job post. It’s often a candidate’s very first impression of your company. So to make a great first impression on a candidate, you should think like a job seeker when writing your job post.

So if you’re having a hard time crafting a compelling job post, worry no more. We’re here to help. In this blog post we share everything you need to know about creating a job post that attracts candidates from everywhere:

Choosing The Right Job Title For Your Role While Recruiting Online

recruiter writing a job while recruiting online
Whichever job title you choose for your job post, remember that it will be displayed in job listings, on your own website and in search results. While you might think of a job title one way, your candidates could be busy searching for something else.

Therefore, you should do some research in advance to make sure your title is something a candidate would look for on Google. While a designer might reasonably expect to search using the term “designer”, this won’t help them to find your posting if you’ve used the job title, “graphical ninja” in your job post, while recruiting online.

Writing A Converting Job Description

manager writing job description while recruiting online
First impressions are important. For many candidates, the job description is where the relationship between employee and employer begins. Should this step turn into a stumble it’s all over very quickly. Job descriptions can alienate, demoralize and intimidate. They can also engage, motivate and inspire. To achieve the latter we need to revolutionize the way we think about this relationship.

We’re starting with a list of tips and tricks on how to write a job description while recruiting online.

How to write a job description in 10 steps:

  • Discuss the role with someone who already does this job, and get them to describe their average day.
  • Describe the role using words that feel inviting and evoke an emotional response. Don’t use jargon, buzzwords or a flat corporate tone.
  • Keep it short or it can become confusing. As a general rule, don’t use more than a half-dozen bullet points and don’t exceed 700 words.
  • Be specific. Vague meaningless prose won’t cut it here. Know your industry and where your company stands. Make sure you’re familiar with the role and what it consists of and spell it out. Add a start date to create a sense of urgency.
  • Think like a candidate. What would make you apply for the job? Is it just perks and benefits or the chance to work with a smart group of people? Perhaps it’s the clear career path, the opportunities to learn and add to your skills, the company’s vision or the way you do things.
  • Help candidates picture themselves in the role. Share details of the team they could be working with on a regular basis; include quotes or links to social media accounts.
  • Leave out trivial tasks or minor details. It’s all about what’s important in the role when recruiting online.
  • Offer value. It’s not all about how great your company and the job you’re offering are. This is about the potential candidates. Share content that interests and attracts them, and talk about knowledge, ideas, and working methods.
  • Don’t write job descriptions in isolation. Talk to other departments to gain their expertise, content writers for wordsmithing, marketing for promotional ideas, and designers for smart-looking visuals.
  • Spell-check and proofread. And once you’re done, do it again.

How To Post A Job Listing

recruiter thinking about where to post job while recruiting online
You need to create some buzz around the job you’ve just published on your careers page. To do this you want to get your listing noticed by the communities where passive candidates hang out.

First things first, does everyone on your team know you have just listed a new job? If not, share it across your company! If you don’t have a referral system in place, set one up. Include a social sharing feature and give incentives to your staff to start sharing from their own social accounts.

An alternative is to create your own communities when recruiting online. Smart companies make sure they have created Facebook groups or a Facebook Jobs tab, or even run a Facebook ad campaign, with the sole purpose of attracting potential candidates.

Posting your job on your careers page and social media is not enough. You need job boards. The leading job boards in terms of ROI (return on investment) are LinkedIn, Craigslist, Indeed and Monster.

Our pro tip? Don’t post your jobs on Friday evening. By Monday they’ll be last week’s news! Instead, wait until Sunday evening or Monday morning and advertise your roles when the candidates are most active.

Where To Post A Job For Free

recruiter happy about free platforms while recruiting online
To keep costs low, share your job on social media – with a well-thought-out strategy – and harness the power of your best brand advocates: your employees. Wondering where to post jobs for free? Have your team share your job descriptions far and wide on Twitter, Facebook, and LinkedIn.

  • Twitter is the most open and transparent of these three social networks. In other words, you don’t have to be a Twitter user to read tweets. Putting your job listing on Twitter is a great way to connect with audiences you don’t already know when recruiting online. Help job seekers find your listing by using relevant hashtags, such as #jobopening or #joblisting.
  • Facebook has more users than LinkedIn and Twitter and is the most popular social network. It’s designed for personal sharing and is the best channel for employer branding. To get the most hits from Facebook, add photos and videos that feature your corporate culture in job listings when recruiting online. If you’re planning to do a lot of recruiting on Facebook, try adding a Jobs Tab to your page. This is a free, effective way to enable your audience to browse all your open jobs on Facebook.
  • LinkedIn is purely a professional network and a natural fit for recruiters. LinkedIn profiles are formatted much like a resume, with most of the same candidate data—education, work history, technical skills, and some extras, like recommendations and endorsements. This is what makes LinkedIn so effective for sourcing highly specific types of candidates. Although LinkedIn has paid job listings, you can also post an open job as a status update on your company page for free.

How To Post To Multiple Job Boards For Maximum Impact

recruiter happy about recruiting online
Recruiting software (like an Applicant Tracking System, or ATS) takes the hassle out of hiring by automating repetitive tasks and enabling you to keep everything you need to do your hiring in one place. Posting your job to multiple job boards and social media sites used to take hours. Now, it can be done with a click when recruiting online.

Bottom Line

Creating a job post is simple. But taking the time to make sure all your details are accurate and calibrated is what will set those posts apart. By following our guide, you will effortlessly attract the best and most promising candidates for your jobs when recruiting online!

EVA-REC is a futuristic ATS that automates and improves the hiring process with AI technology. It arms leading enterprises with world-class features that help them create a rich and immersive hiring experience for recruiters and candidates alike. With EVA-REC, companies can post their jobs on a suite of 2,000+ job boards, niche channels, and social media platforms – in one single click. Allowing them to source top talent seamlessly and recruit the right candidates, every time.

Request a free demo and see how our ATS can help you achieve hiring success through your job posting!

Attract and hire top talent faster

Attract and source candidates, automate manual tasks and streamline the hiring process with our award-winning hiring platform. And never lose top talent to competitors again!
Request demo

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