How the Right Hiring Platform Can Keep Your Candidates Engaged

Before becoming a recruiter, you must have gone through the hiring process at some point in your life. How often did the recruiter have you at “hello” but lose you halfway through the hiring process?

Hiring is a relationship business. The sooner you engage with top talent – and sustain that level of engagement – the more success you’ll have.

The great news? By leveraging the right hiring platform, you can make candidate engagement your strongest differentiator. Simply because a hiring platform is equipped that advanced AI technology and innovative features that make the hiring process a seamless experience for both candidates and recruiters alike.

Here’s how leveraging the right hiring platform can help you provide the best experience for your candidates, all while keeping them engaged.

Provide clearer and more engaging job descriptions

In the world of HR, we know that hiring top talent starts with attracting top talent. And the best way to do that is through your job ads.

Simply put, your job descriptions are often the first touchpoint between you and the candidates. It’s also your best shot at crafting the best first impression. Whether it be the engaging tone of voice, interesting introduction, or visually appealing graphics – the way you craft your job descriptions can play a monumental role in luring in great candidates.

So how does a hiring platform help with that?

An advanced hiring platform like EVA-REC helps recruiters write accurate and relevant job descriptions that convert top talent easily. These job descriptions use industry-specific terminology and provide the correct skillsets for every job role. All the recruiters need to do, is provide the hiring platform with the job title and the skills generator will automatically suggest the most relevant keywords to be used in the job description.

Not only will this save recruiters a ton of time and effort, but it will also spare them from the hassle of writing outdated job descriptions. As a result, recruiters can effortlessly attract the best candidates, rather than deter them away through biased, old, and irrelevant job descriptions.

Develop a personalized hiring process

Let’s be real here, modern-day candidates are no longer buying the impersonal, outdated hiring process. Nor are they big, raging fans for copy/paste emails that make them feel just like everyone else.

In today’s candidate-driven market, personalizing the candidate experience is everything. Top talent know their worth, are proud of their accomplishments, and won’t settle for the first job they land.

This means, that an impersonal hiring process won’t work in the recruiter’s favor.

But there must be a solution, right?

You bet there is.

A hiring platform innovatively personalizes the candidate experience from the moment they apply to the job, to the moment they accept the offer. For example, a hiring platform like EVA-REC personalizes communication with candidates. Where recruiters can send automated emails that are fully customizable. Our pro tip? Add a few personal touches to your emails. Use the candidates’ names, contact information, details about their application, or even a few warm lines thanking them for their time and effort.

The point is to try your best to personalize the content of your email. In fact, you can even go the extra mile and add a headshot with your email signature, to help candidates put a face to your name. Not only will the hiring process personalize the candidate experience, but it will also humanize the hiring process and keep candidates engaged at all times.

Once you make candidates feel special, they will instantly look at your organization with different eyes. They’ll know that you invest the right amount of time in communicating with candidates, which also simultaneously improves your employer’s brand.

Keep candidates in the loop early and often

It’s not uncommon for us to see candidates having a great start with the hiring process, moving at rocket speed, only to hear radio silence halfway through. That type of silent rejection is exactly why great candidates drop out of the hiring process.

Gone are the days when candidates would sit around, waiting for the recruiter to call back with great or bad news. Candidates don’t like to be left in the dark. They want to know if they made the cut or not, even if it means you have to be the bearer of bad news.

This is why a hiring platform is just what recruiters need to keep candidates engaged. A hiring platform enables you to keep candidates in the loop at every stage, through automated actions such as emails, questionnaires, or video assessments! Let’s say you move a candidate from the first interview stage to the second interview stage. The candidate will instantly get an email or notification informing them of the next step. Or, you can send them a video assessment that they need to submit before the second interview. As a result, you can automate stage actions based on your preferences, and in real-time!

Impress top talent through innovative technology

The majority of candidates today are tech-savvy. Especially Gen Z candidates! They live and breathe technology. They can sniff out an innovative company from a mile. So what does this really mean?
It means that you need to foster a brilliant, innovative, and modern hiring process that impresses top talent.

Correct us if we’re wrong, but how many times have you noticed candidates dropping out of the application or hiring process because it takes too long?

Top talent has no time to waste! If it takes them more than 45 minutes just to fill out a form, you can bet your bottom dollar that they’ll drop out without even thinking twice. In fact, studies have shown that 20 percent of candidates are willing to drop out if the application takes them 10 minutes to fill.

Luckily, a hiring platform helps candidates zip through both processes fast. For example, with a hiring platform, candidates can apply for jobs on the go, and from their phones. With a couple of clicks, they can upload their resumes, fill in forms, and submit their applications in a few minutes only. What’s more, with a hiring platform, candidates can enjoy a 1-click application experience. Where you can keep your qualification questions at a minimum and enable applications through social media!

Put your employer brand under the spotlight

Sometimes, as a recruiter, you need to put your marketing hat on and showcase your company’s employer brand in the best light. But then reality kicks in, and you realize it isn’t entirely an easy job. First, you’ve got to get creative, research ideas online, and hire a few designers. Or, you can just use a hiring platform to build a modern career page that shines a beautiful light on your brand and jobs. And the best part? You don’t need to squeeze out your budget, hire a team of designers, or write a single line of code!

Enticing, isn’t it?

Well, wait till you hear the best part! With a hiring platform, you can build a branded career page in minutes, and go live in seconds. You can completely customize the career page to reflect your employer brand to the dot. Whether it’s through the colors of your brand, your logo, your favicon, or your slogan – this page will instantly tell candidates your brand story.

In fact, you can keep candidates engaged on your page through heartfelt team testimonials, your gripping perks, and benefits, or an exciting video that showcases your work environment.

The bottom line is a branded career page with drives more traffic and gets more eyes on your open vacancies. Which ultimately converts top talent fast and reduces time-to-fill in no time.

Keeping it short

Our sign-off message is simple: treat candidates like people, not pieces of paper! Give them a hiring process that they will tell their friends about. Provide a sensational hiring experience that leaves them in awe and excited for what’s coming next.

Keep them engaged, excited, and committed through a next-generation hiring platform.

EVA-REC is a comprehensive hiring platform that helps small businesses to corporate giants build skillful workforces and hire top talent at scale. Our purpose is to help companies of all sizes find, attract, and hire the right people, every time. It offers world-class AI features and technology that are fully customizable – and creates a rich and immersive hiring experience for HR teams and candidates alike.

Seeing is believing! Request a free demo and see the exceptional results you can achieve with EVA-REC today.

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