employer branding: attracting and retaining talent

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Employer Branding: The Big Secret To Attracting and Retaining Talent!

August 5, 2022

Tima Rassool

Tima Rassool

Content Writer

Employer branding is all the rage these days. Everyone is looking for the secret sauce to attract and retain top talent. But there's one big secret that nobody talks about: it's not about what you do; It's about who you are.

When most people think of employer branding, they think of flashy perks and benefits.

But those things only go so far. The truth is, people want to work for a company that they believe in. They want to be part of something bigger than themselves. That's why the best companies focus on their culture and values. They create an environment where people can thrive both professionally and personally. And that's what attracts top talent and keeps them coming back for more. Therefore it's important to have an employer branding strategy in place. In this post, we will reveal the secret to attracting and then retaining star employees and the benefits of a strong employer branding strategy. But let's start by sharing a story about Hannah that will set the tone.

Hannah’s story..

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“I cannot believe it’s happening again!” Hannah was fuming. While scrolling LinkedIn, she had just found out that two of her best employees had quit, and now she had to start the entire hiring process again. It was going to be a huge pain in the neck. She thought back over the interviews she had conducted. They were both really talented and bright employees, but for some reason, they had chosen to leave. Maybe it was because the company wasn't growing fast enough for them, or maybe they just weren't happy with their job. She knew that employee retention was important, but she never thought it would be this hard. She had always prided herself on being able to find and keep the best talent, but it seemed like lately, everyone was quitting. She decided to take a break and go for a walk. As she walked, she started to think about why her employees might have left. Maybe it was because they didn't feel appreciated? Or maybe they didn't feel like they were part of a team? Suddenly Hannah figured out the secret to retaining top talent, and here is how you can do too.

The secret to retaining top talent

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There's no magic formula to attracting and retaining star employees, but there is a secret. And that secret is: give them what they want. Sure, you can offer them a competitive salary and great benefits, but that's not all they're looking for. Employees want to feel appreciated and valued. They want to know their work is important and makes a difference. So how do you give your employees what they want? It's not always easy, but it starts with listening to them. Ask them what matters to them, what their goals are, and what type of work environment they thrive in. Then do your best to create an environment that meets their needs. Giving your employees what they want won't be easy, but it's worth it. Not only will you attract and retain top talent, but you'll also see a boost in productivity and morale.

The benefits of a strong employer branding strategy

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Employer branding has become an important factor in the recruitment and retention of top talent. A strong employer brand can help attract the best and brightest employees, which can lead to a more productive and successful company. There are many benefits of having a strong employer brand, including: 1. Attracting top talent - A strong employer brand can help attract the best and brightest employees, which can lead to a more productive and successful company. 2. Enhancing employee morale - When employees feel proud to work for their company, it can lead to higher morale and increased productivity. 3. Improving recruitment efficiency - A strong employer brand can help reduce the time it takes to fill open positions, as well as decrease the cost of recruiting new employees. 4. Improving employee retention - A strong employer brand can help improve employee retention, which can lead to lower turnover and increased productivity. 5. Increase employee loyalty - A strong employer brand can help employees feel more loyal to their company, which can lead to increased productivity and lower costs. 6. Build credibility with customers - A strong employer brand can help build credibility with customers, which can lead to increased sales and higher levels of customer satisfaction and loyalty.

How to create a successful employer branding strategy

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Employer branding has become an important aspect of recruiting as the war for talent continues to intensify. A strong employer brand can help you attract the best and brightest employees, differentiate your company from competitors, and boost employee satisfaction and loyalty. But how do you create a successful employer branding strategy? Here are six tips: 1. Define your brand identity. What makes your company unique? What are your core values? What do you stand for? Defining your brand identity will help you develop a clear and consistent message that resonates with potential employees. 2. Create a powerful recruitment marketing strategy. This includes developing attractive job descriptions, creating engaging social media content, and targeting the right candidates. 3. Make sure your website is up to date and reflects your branding strategy. The design, layout, and content should be professional and easy to navigate. 4. Invest in and promote your social media presence. This will help you to reach a wider audience and build customer trust by showing that you care about your customers. 5. Collaborate with your HR team to create a strong candidate experience. This includes promoting your vacancies across the company, building awareness of your vacancies through social media, and providing a tailored recruitment experience for each applicant. 6. Develop an efficient internal HR system and process that increases productivity and reduces errors.

Tips for attracting and retaining top talent

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It goes without saying that attracting and retaining top talent is essential for any business. But it can be tricky to know exactly what measures to take in order to achieve this. Luckily, we've compiled a list of tips that should help you out. First and foremost, make sure your company culture is one that top talent wants to be a part of. This means creating an environment where employees feel valued and appreciated and are given the opportunity to grow both professionally and personally. You should also offer competitive salaries and benefits, as well as great perks like flexible work arrangements or free food. It's also important to stay up-to-date with the latest trends in your industry so that you can attract candidates who are passionate about what you do. And last but not least, always put your best foot forward during the recruitment process by being professional and courteous. Following these tips will undoubtedly help you find and keep the best employees around.

Final thoughts

Employer branding is a secret weapon to attracting and retaining top talent. By creating a strong brand, you can set yourself apart from the competition and show potential employees that you are a great place to work. By developing a clear and consistent message, you can create an identity for your company that resonates with employees and encourages them to stay with your organization. So what are you waiting for? Start branding your company today and see the results for yourself! EVA-REC is an on-demand ATS recruitment software that automates and improves the hiring process with AI technology. From small businesses to industry giants – we aim to offer fully customizable world-class features that help create a rich and immersive hiring experience for recruiters and candidates. With EVA-REC, companies can drive merit-based, objective, and fair hiring practices that minimize bias, without dehumanizing the hiring process. Want to see EVA-REC in action? Get a free walk-through demo here!

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Author

Tima Rassool

Tima Rassool

Content Writer

Recruit better, faster, and fairer

Join hundreds of recruiting teams who increased their hiring success and recruited winning teams with Elevatus.

Request a demo