Employer Branding: Do Your Company Values Really Reflect Reality?

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You’ve probably heard the term “employer branding” before, but what does it actually mean?

Employer branding is the process of shaping the perceptions employees and potential employees have about a company. It’s not just about putting up a pretty website or having a cool logo – it’s about creating an experience that makes people want to work for you.

At its core, employer branding is all about making sure your company values reflect reality.

If you claim you care about your employees, then your actions should back that up. And you can do so by ensuring you’re investing in employee development, offering competitive salaries and benefits, and creating a positive work culture.

In this blog post, we will discuss why it is important, to be honest with potential employees about what they can expect from your company and how you can create an employer brand that accurately represents your business.

The importance of employer branding

Recruiters focusing on employer branding

The importance of employer branding has been well-documented. A strong employer brand can help you attract top talent, improve employee retention, and boost your bottom line.

But in order for employer branding to be effective, your company values need to reflect reality. If they don’t, potential employees will quickly become disillusioned with your company and may even spread negative word-of-mouth about your business.

Why company values need to reflect reality

A recruiter focusing on employer branding and company values

There are a few reasons why company values need to reflect reality. First, potential employees will do their research before they apply for a job. They will read reviews of your company, talk to current and former employees, and look at your website and social media channels. They will likely move on to another employer if they don’t see anything that aligns with your company values.

Second, even if a potential employee does decide to apply for a job at your company, they will eventually realize that the reality of working at your company doesn’t align with the employer brand you’ve created. This can lead to frustration and disillusionment, and top talent may even decide to leave your company.

Third, when potential employees see that your company values don’t reflect reality, it creates a bad impression of your business. It makes you look dishonest and untrustworthy, which can eventually tarnish your reputation as an employer.

So do your company values really reflect reality?

A recruiter trying to boost employer branding

Now that we’ve discussed the importance of employer branding and why company values need to reflect reality, you may be wondering if your company values really do reflect reality. To find out, ask yourself the following questions:

  1. Do your current employees live up to your company values?
  2. Do you promote or reward employees who exemplify your company values?
  3. Do you have systems and processes to ensure that your company values are met?

If you answered “no” to any of these questions, then it’s time to take a closer look at your employer brand. It’s possible that your company values are not accurately representing reality, and this could be hurting your business.

How to create an employer brand that accurately represents your business

Creating an employer brand that accurately represents your business

If you want to create an employer brand that accurately represents your business, there are a few things you can do:

  • Be honest with potential employees about what they can expect from your company.
  • Don’t try to sell them a false image of your business.
  • Promote your company values to your employees and make sure they are living up to them.
  • Have streamlined processes to ensure that your company values are met.

Final thoughts

It’s important to remember that your employer branding strategy is a reflection of your company’s values. However, it’s also important to make sure that those values reflect reality. If you can stay true to your values and be transparent with your employees and potential hires, you will be able to create a strong employer brand that attracts the best talent. Have you tried any of these tips for improving your employer brand? Let us know in the comments!

EVA-REC is a futuristic ATS that automates and improves the hiring process with AI technology. It arms leading enterprises with world-class features that help them create a rich and immersive hiring experience for recruiters and candidates alike. With EVA-REC, companies can drive merit-based, objective, and fair hiring practices that minimize bias without dehumanizing the hiring process.
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Learn how our award-winning applicant tracking system can help you use AI and automation to save time, eliminate manual tasks, and make the right hires every time.
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