How to Write a Great Copywriter Job Description

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Hiring a copywriter is like speed dating. You have to be careful not to commit too quickly because you might not be compatible in the long run. But if you find someone who makes your heart race and makes you laugh, it’s worth taking the time to get to know them better.

A copywriter is a wordsmith who can take complex topics and turn them into easy-to-understand language that engages the reader and drives conversions. What does a copywriter do? How do you write a copywriter job description?

We break it all down for you in today’s blog post!

In this blog post, we’ll answer those questions and give you a copywriter job description to help you find the perfect match for your needs. Let’s get started.

What Does a Copywriter Do?

a copywriter crafting compelling marketing assets

A copywriter is responsible for creating compelling, persuasive, and exciting marketing materials such as website content, brochures, email campaigns, and more. They understand how to craft a compelling message that speaks to the needs of their target audience and drives results.

A copywriter is not just a writer; they are also a strategist who understands the art of persuasion. They use their skills to create content that looks great and achieves the desired outcome for their client or employer.

Now that you know more about what a copywriter does, it’s time to write a copywriter job description. When writing your copywriter job description, be sure to include the following:

A Detailed Explanation of the Role and Its Responsibilities

A recruiter writing a copy writer job description

As we mentioned, a copywriter is responsible for creating compelling and persuasive marketing material. But that’s not all. A copywriter is also responsible for:

  • Brainstorming creative ideas and strategies
  • Researching to understand the needs of the target audience
  • Writing clear and concise copy that engages the reader and drives conversions
  • Editing and proofreading copy to ensure accuracy and clarity
  • Collaborating with other members of the marketing team to ensure a cohesive campaign

These are just a few responsibilities you should include in your copywriter job description. Be sure to tailor the copywriter job description to fit your company’s specific needs.

The Necessary Skills and Qualifications

Two candidates laughing after meeting the necessary skills and qualifications for the role of a copywriter

To be successful in the role of copywriter, specific skills and qualifications are necessary. These include:

  • Must have a BSc/BA in marketing, English, journalism, or a related field
  • Strong writing and editing skills
  • The ability to distill complex topics into easy-to-understand language
  • Creativity and imagination
  • Strategic thinking and problem-solving skills
  • Excellent research skills
  • An understanding of the principles of persuasion
  • The ability to work well under pressure and meet deadlines

If you’re looking for a copywriter with specific skills or qualifications, be sure to include those in your copywriter job description.

The Desired Experience Level

A recruiter looking to hire an experienced copy writer

When it comes to the desired experience level for a copywriter, it depends on the needs of your company. If you’re looking for an entry-level copywriter, someone who is just starting in their career, you’ll likely be able to find candidates with less experience.

However, if you’re looking for an experienced copywriter with several years of experience under their belt, you may need to be willing to pay a higher salary. It is also important to include the desired experience in the copywriter’s job description.

The Salary or Rate You Are Willing to Pay

A female candidate laughing after reading about the salary the company is willing to pay for the service of a copywriter

Last but not least, you’ll need to include the salary or rate you are willing to pay for the services of a copywriter. Be sure to be realistic in your expectations; a copywriter with years of experience will not work for minimum wage.

When setting a rate, it’s often best to offer an hourly rate rather than a flat fee. This way, you only pay for the time the copywriter spends working on your project, and they can choose how many hours to work each week.

Copywriter Job Description Template Example

A female recruiter writing a copy writer job description

We are looking for an experienced and highly creative copywriter to join our team. You will create compelling, persuasive, and exciting marketing materials such as website content, brochures, email campaigns, and more in this role.

To be successful in this role, you should have a strong understanding of how to craft a compelling message that speaks to the needs of our target audience and drives results. You should also be a strategic thinker who can take complex topics and turn them into easy-to-understand language.

If you are a passionate and driven individual with a flair for words, we would love to hear from you. Please submit your resume and a writing sample for consideration.

Bottom Line

A copywriter is an essential marketing team member responsible for creating compelling and persuasive marketing materials. If you’re looking to hire a copywriter, include a detailed job description outlining the necessary skills, qualifications, and experience level. 

Looking to recruit the perfect content writer? See how EVA-SSESS can help! 

EVA-SSESS is a next-generation video interviewing software enabling you to pinpoint and hire top talent quickly by testing and evaluating key skills and abilities through secure and unbiased video assessment interviews. Request a free demo today!

Hire winning teams today!

Sail through the screening process fast with video assessment interviews that help you identify and secure top talent in less time.
Request demo

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