Global Recruiting – Follow Our Step by Step Guidelines on How to Hire on LinkedIn in 2022
June 17, 2022
When you think of global recruiting, LinkedIn might immediately pop into your mind.Naturally, as a recruiter or employer, you will need to learn how to recruit on LinkedIn. After all, LinkedIn is a social platform designed for professional networking. However, there are right and wrong ways to go about recruitment on LinkedIn.
The Benefits Of Global Recruiting On LinkedInBefore you learn how to recruit on LinkedIn, you need to know why you would recruit on LinkedIn. It’s at the top of the list for many recruiters and for good reason. Aside from being well-known in the job-seeking field, LinkedIn has many perks while global recruiting. Here are some of the reasons you will want to know how to recruit on LinkedIn, ASAP:
- Purpose-built: The platform’s main purpose is to connect professionals. There won’t be other social posts bogging down your search.
- Mobile-friendly: Your job postings will be pushed to potential talent’s mobile phones as soon as they go live.
- Strong network: The talent pool is unmatched.
- Job-seekers first port of call: It’s where everyone goes first, and all of your competitors will likely be there.
- Free: It can be used for free—successfully
How To Recruit On LinkedInHere are some low-cost or even free ways to utilise LinkedIn for your recruitment needs: Join relevant LinkedIn Groups While global recruiting, find active groups in the field you are recruiting for. Post jobs in the feeds here if it’s allowed in the group rules! Search for passive candidates Look at talent in similar roles to the one you are hiring for. Along the same lines, talent can discreetly mark that they are open to new roles. This makes your job easier! Gain insights from competitor companies Look at job postings from top companies. You can search on LinkedIn to see what keywords they use and emulate this to see if it works for you. Create a stellar LinkedIn company page to enhance your employer's brand First, think: what is employer branding? Use your LinkedIn company page to show potential candidates what you are all about as an employer when global recruiting. This can include:
- Curated content for inbound recruiting;
- Consistent graphics and header images;
- Recruitment videos;
- Press releases;
- Employee testimonials and more!
What Not To Do When Recruiting On LinkedInNow that you know how to recruit on LinkedIn, you need to also know how to not recruit on LinkedIn. Here are some tactics to avoid when recruiting on LinkedIn to stay on talents’ good side and get the results you want:
Don’t Overuse Or Misuse InMailThis is a big one. You will notice job seekers (or simply LinkedIn users) will complain about unsolicited InMail messages the most. LinkedIn actually has a Recruiter InMail Policy that states the following:
- Don’t distribute unwanted or untargeted mass InMail messages.
- Don’t use InMail for marketing campaigns.
- Don’t use InMail as event invitations.
Don’t Spend Your Budget In One Place And Expect The Right Candidates To Come Rolling InThis can apply to any type of social recruiting. As mentioned above, always track your success rates on different candidate sources. Don’t put all of your eggs in one basket unless you know that’s the basket that will work for you and this role! Further, you should be creating your job descriptions with clarity and SEO for job posting in mind while global recruiting.
Final ThoughtsLinkedIn provides a number of useful tools, both free and paid, for recruiters to connect with the best candidates while global recruiting. A mix of marketing, profile updates and optimization and continual engagement on the network will help enhance any company’s recruiting efforts. EVA-REC is an award-winning ATS that helps small businesses to corporate giants build skilful workforces and hire top talent at scale. It makes it far easier for hiring teams to find, attract, and recruit top talent, each and every time. With world-class integrations and AI features, EVA-REC helps companies drive merit-based, objective, and fair hiring practices that minimise bias, without dehumanising the hiring process. Request a free demo and see how our hiring platform can help you save time and make recruiting painless and hassle-free
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A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.
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