Using recruitment software to revitalize employer branding

Recruitment Software

How to Reboot Your Employer Brand with Recruitment Software

October 9, 2022

Tima Rassool

Tima Rassool

Content Writer

Do you know that 60% of employers don't have a formal employer brand? Many businesses are shooting in the dark when it comes to recruiting top talent. An employer brand is essential to attracting the best candidates.

 It's how you differentiate yourself from other companies and show that you're an employer of choice. If you don't have an employer brand, or if your employer brand needs a refresh, never fear! 

There are plenty of ways to reboot your employer brand, and one of the best is by using recruitment software. 

Recruitment software allows you to streamline and manage your hiring process more effectively and efficiently. Consequently making your company more appealing to prospective candidates.

Plus, it can make your company shine and attract the best and brightest talent! Therefore, this blog post will show you how to reboot your employer brand with recruitment software.

Are you ready? Let's dive right in!

What Is Employer Branding and Why Is It Important?

A recruiter assessing candidates using recruitment software.

Employer branding is the process of creating a positive reputation for your company as an employer. This is important because potential employees will research your company before applying for a job. They'll be less likely to apply if they don't like what they see.

A strong employer brand will help you attract more qualified candidates, saving you time and money in the long run. It's also been proven to improve employee retention rates, as employees are less likely to leave a company they perceive to be a great place to work.

In short, employer branding is important because it can help you attract and retain the best employees for your company. And what's one way to improve your employer's brand? You guessed it: recruitment software!

Recruitment software can help you reboot your employer's brand in several ways. Which include:

Automating the Hiring Process

A male recruiter using recruitment software to automate the hiring process

The hiring process is often one of the most time-consuming and frustrating aspects of running a business. With recruitment software, you can automate many of the hiring-related tasks, such as posting job ads, screening resumes, and scheduling interviews. This will free up your time to focus on other important tasks.

In addition, automating the hiring process will make your company look more efficient and organized to potential employees. This is because they'll be able to see that you're using cutting-edge technology to manage your hiring process.

Therefore, automating your hiring process with recruitment software is a great way to improve your employer brand.

Access to Better Candidates

Leveraging recruitment software to access a larger pool of candidates

Recruitment software gives you access to a larger pool of candidates than you would otherwise have. This is because you can post your job ads on various job boards with the click of a button.

Recruitment software like EVA-REC allows you to cross-post your jobs across 2,000+ different job boards, channels, and niche sites. Allowing you to expand your reach and tap into a wider and more qualified talent pool.

In addition, it allows you to create a centralized resume database that is easily searchable and accessible. This means you can quickly and easily find candidates who are a good fit for your open position.

Therefore, recruitment software gives you access to better candidates, which will most definitely boost your employer brand.

Improved Employee Retention

Employees who are pleased with their jobs due to recruitment software

Employee retention is a huge challenge for businesses today. With the war for talent being so fierce, finding creative ways to keep your best employees is more important than ever.  It is also costly to constantly train new employees, and dealing with a high turnover rate can be frustrating for customers.

That's why many businesses are turning to recruitment software. By using this type of software, businesses are able to target potential new hires that are a good fit for their company culture and values. This helps to ensure that employees are happier in their roles and are less likely to leave the company.

Therefore, leveraging recruitment software will help improve employee retention rates and, as a result, your employer's brand.

A More Professional Image

Recruitment software enhancing company professional image

Using recruitment software can help give your company a more professional image. This shows that you're using the latest and greatest technology to manage your hiring process.

In addition, many recruitment software comes with innovative features that can help improve your employer brand. For example, some software offer branding tools that allow you to customize the look and feel of your job ads and career page. This way, you can make sure that your job ads are consistent with your company's branding.

Therefore, using recruitment software is a great way to improve the professional image of your company and, as a result, your employer's brand.

Increased Efficiency

Recruitment software increasing hiring efficiency

Last but not least, recruitment software can help increase the efficiency of your hiring process. How? By automating pesky and time-consuming tasks associated with hiring, as we mentioned earlier.

Ultimately, recruitment software can help you streamline your hiring process by allowing you to manage all of your candidates in one place. This way, you won't have to waste time searching for resumes or job applications that are scattered across different platforms.

Therefore, using recruitment software is a great way to increase the efficiency of your hiring process and, as a result, improve your employer brand.

Wrapping Up

There are many benefits to using recruitment software. Not only can it help improve your employer brand, but it can also help boost and ramp up your hiring efforts. Start using recruitment software today and see the difference it makes for your company!

Looking for award-winning recruitment software that can help you build winning teams?

EVA-REC is an advanced recruitment software that automates and improves the hiring process through next-generation AI technology. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can seamlessly ramp up team collaboration, streamline the hiring process, and create an immersive experience for recruiters and candidates alike. Request a free demo to see EVA-REC in action today!

Recruit better, faster, and fairer

Join hundreds of recruiting teams who increased their hiring success and recruited winning teams with Elevatus.

Request a demo


Tima Rassool

Tima Rassool

A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.

Recruit better, faster, and fairer

Join hundreds of recruiting teams who increased their hiring success and recruited winning teams with Elevatus.

Request a demo