Can an ATS Positively Improve Your Employer Branding? 4 Valid Things You Need to Know

If recruiters can ask a hiring genie for one wish, it would probably be to recruit the perfect candidate for every position. A candidate that is the perfect match, demonstrates incredible talent, stays with the company long, and has a professional portfolio that screams “I am an exceptional employee”. While this might sound too picture-perfect – it’s not entirely easy to attain.

But to get to that point, you need a stellar employer brand. And to build a powerful employer brand, you need an advanced ATS.

There are many companies out there that don’t allocate enough time or resources to build a great employer brand. All too often, this could lead them to miss out on great hires or jeopardize their future growth.

Not only that, but candidates today are more strategic than ever before. They first look into a company’s employer brand and reputation before making the decision to join.

Which begs the question: How can an ATS help you build and preserve a strong employer brand?

It gives your hiring process a boost in speed

One of the easiest tricks in the book to create a great first impression (hence a stronger employer brand) is to offer candidates a quick and painless hiring process. The same way you wouldn’t want to stay in the queue for hours at a store – candidates don’t want to take part in a never-ending hiring process.

One of the proven ways to do that is through an ATS!

For example, an AI-powered applicant tracking system like EVA-REC allows recruiters to automate pesky and time-consuming tasks to foster a modern hiring process all throughout. From parsing resumes, filtering candidates, streamlining communication, to keeping track of applications – an ATS is your hub for all things hiring.

AN ATS like EVA-REC allows you to post your jobs on thousands of job boards in one single click. Sparing you endless hours to post jobs individually on each and every job site. Not only that, but by getting your jobs out there in the right places, you can seamlessly attract the best candidates for the job.

Now, remember, top talent doesn’t have time to waste on companies that take way too long to hire or communicate. If you plan on accepting or rejecting a candidate, do it fast and do it right.

An applicant tracking system allows you to streamline communication with candidates every step of the way and keep them in the loop on what they know – or expect. To put it into perspective, let’s suppose you just interviewed a wonderful Content Writer called Sara.

Did Sara just make it to the second round of interviews? Once you move her one from stage to the other, Sara will instantly get an email informing her of the great news, and what’s coming next. Not only will Sara significantly appreciate the transparency, but she’ll also be grateful to be taking part in a hiring process that bulldozes through stages fast.

Of course, Sara is a fictional candidate in this case.

But an ATS can make every candidate happy just like Sara. Even those who were rejected will at least part ways on a positive note and with a good impression. And that’s how you improve your employer brand!

Helps you create a branded and modern career page

When hunting for an opportunity, the first place candidates would check is your career page.
And surprise! If your career page isn’t exciting enough, they’ll instantly close the tab and move on to the next company.

Your career page is like the face of your company. It’s ultimately the window that attracts top talent to it.

Now let’s get to the good stuff: how can at ATS help with that?

Well for starters, an ATS allows you to build your career page with blocks (like LEGO) except, without needing to write a single line of code.

How? Let’s take our applicant tracking system as an example.

EVA-REC helps recruiters build a branded career page – on their own – and go live in a couple of minutes. All they need to do is drag and drop customizable blocks, use visually-pleasing fonts and colors that represent their brand, add an updated list of their current job openings, and add graphics.

But is that it? Far from it!

Once you’re done with the basics, it’s time to tell candidates your brand story. An ATS allows you to add videos and pictures that give candidates a glimpse behind the scenes. Such as what it’s like to work at your company, what your work environment is like, and most importantly, a better understanding of your existing team!

Not only that, but you can also describe your company’s mission, perks and benefits, what makes it different, or your employees’ accomplishments.

As a result, when building a branded and modern career page, you can seamlessly attract – and impress – top talent and simultaneously boost your employer brand.

Provides candidates with an experience they’ll never forget

Today’s job market is candidate-centric, which essentially means that candidate experience now matters more than ever. In fact, delivering a modern, innovative, and engaging hiring process is the glue that binds it all together. Simply because when candidates zip through the hiring process smoothly, they’re instantly more satisfied with their experience.

But first things first – how does an ATS help with that?

Ultimately, an applicant tracking system strengthens your employer brand through every touchpoint in the candidate’s journey. Such as from the moment the candidate sees your job to the moment they get an electronic offer. After all, everything you do as a recruiter is a reflection of your employer brand in the eyes of the candidate. So an ATS makes sure you’re getting it right from the first time.

You might be wondering how, right?

Well, an applicant tracking system helps you write accurate and relevant job descriptions that top candidates can relate to. These job descriptions are up-to-date and most importantly – bias-free. When candidates read job descriptions are that inclusive, fair, and above all, engaging, you’ll instantly refine the candidate experience.

Plus, as soon as candidates apply to the designated job, the ATS instantly takes them through an ever-so-smooth application process. For example, an applicant tracking system like EVA-REC allows recruiters to customize the requirements for the application form and enables candidates to fill in a few fields instead of endless pages. Also, the entire experience is mobile-friendly – which means that they don’t even need to refill their entire resumes from scratch. Even better, candidates can apply to jobs directly through LinkedIn Easy Apply without having to undergo any additional steps.

Impresses tech-savvy and Gen Z candidates

If your company is looking to recruit tech-savvy and young candidates – you need to show them your tech-driven and innovative hiring process.

Modern-day candidates (especially Gen Z) are tethered to their phones. They live and breathe technology. They also know all the cool new tech trends like the back of their hands. With essentially means that tech talent is looking for some exceptional place to thrive and grow in their careers.

So with an ATS, you can leverage advanced AI technology to regularly update candidates throughout the hiring process to let them know where they stand. Through real-time and personalized communication, you can keep top-tier candidates in the loop, rather than in the dark. So the next time a recruiter needs to brief a candidate about interview dates or deadline for an assessment, tech-savvy candidates will instantly get notifications on their mobile phones wherever they are.

If you’re leveraging an ATS like EVA-REC, you can seamlessly integrate it with video interviewing software. Then, you can invite candidates to take one-way video interviews with the click of a button. Afterward, candidates can take their interviews at a time and place that suits them best. Through these video assessment interviews, candidates are spared from geographical barriers, scheduling hassles, or transportation.

This advanced technology not only appeals to top candidates but also enhances their candidate experience which strengthens your employer brand!

Before you go

A wonderful employer brand can tip the scale in your hiring team’s favor.

So when it comes to employer branding, don’t settle for mediocre. Settle for a brand-focused ATS that will revolutionize and take your recruitment to the next level. And remember, when hiring top talent for your business, you need to continuously build, improve and work on your employer brand.

EVA-REC is an award-winning ATS that automates and improves the hiring process through next-generation AI technology. Small businesses to industry leaders rely on EVA-REC to find and hire the people they can depend on. With EVA-REC’s world-class features, companies can seamlessly ramp up team collaboration, streamline the hiring process, and create an immersive experience for recruiters and candidates alike.

Want to see how EVA-REC can do that for you? Request a free one-on-one demo here!

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