An HR manager discussing the pros and cons of unicorn candidates


The Ultimate Guide to Finding Unicorn Candidates: 5 Secrets for Competitive Industries

March 20, 2023

Kiran Kazim

Kiran Kazim

Content Writer

Are you tired of sifting through stacks of mediocre resumes, hoping to find a diamond in the rough? Look no further than the mythical creature known as “unicorn candidate”! These rare and coveted individuals possess a unique blend of skills, experience, and personality that make them stand out from the crowd. But how can you find and attract these elusive creatures in competitive industries?

In this ultimate guide, we’ll take you on a journey through the enchanted forest of recruitment, where we’ll uncover five secrets to help you lure in the most magical of candidates. From casting the perfect job description spell to harnessing the power of social media magic, we’ll teach you everything you need to know to find and hire your very own unicorn. So, grab your wand (or keyboard), and let’s begin this magical adventure!

Who is a Unicorn Candidate? And the Struggles of Finding One

So, who is a unicorn candidate

What is a unicorn candidate, you may ask? They are exceptional individuals who possess a unique combination of skills, experience, and personality that make them stand out from the crowd. Just like mythical creatures, they are rare and coveted.

Have you ever heard of a unicorn candidate? They’re like a needle in a haystack when it comes to talent – incredibly hard to find and stand out from the rest. On a lighter note, they are the folks who possess an exceptional combination of skills, experience, and personality that set them apart from the rest of the pack. Kind of like the mythical creature, right?

Finding one of these mythical unicorns in a competitive industry can be quite a challenge. Everybody wants them, so it’s like trying to find a needle in a haystack. And even if you do find one, they’ve probably got a bunch of other job offers to choose from. So, how do you make your job opening stand out?

Well, first, you need to understand what motivates and drives these purple unicorn candidates. They’re not just looking for any old job. They want to work for a company that shares their values and goals. So, it’s essential to craft a job description that speaks to their unique aspirations.

But wait, there’s more! In the following sections, we’ll reveal five secrets to finding and hiring these unicorn candidates in competitive industries. Buckle up and get ready for a magical ride!

Oh, and one more thing – make sure you conduct at least six reference checks on each candidate. By speaking to a candidate’s managers, peers, and direct reports, you’ll get a more well-rounded perspective of their strengths and challenges. And who doesn’t love a well-rounded perspective, right?

Unleashing the Magic: 5 Secrets to Discovering Unicorn Candidates

Are you tired of searching high and low for that one-of-a-kind candidate who can take your business to new heights? Fear not, as we reveal the mystical secrets that can help you uncover the rarest gems in the talent pool. Get ready to unlock the power of unicorn hiring with these insider tips.

Secret #1: Define the Ideal Candidate

Before embarking on your quest for the elusive unicorn candidate, it’s crucial to have a clear vision of what you’re looking for. Imagine a blank canvas where you can paint a picture of your ideal candidate – their skills, experiences, and personality traits that fit your company like a glove. By defining this picture, you’ll be able to craft a precise job description that calls out to the right individuals. Get ready to channel your inner artist and create a masterpiece in targeted hiring!

Secret #2: Leverage Your Network

Who says networking can’t be fun? When it comes to unicorn hiring, having a solid network of buddies can be a game-changer. Reach out to your professional contacts, from your trusty sidekick from your last job to your old pal from a networking event, and give them the inside scoop on your hunt for the perfect candidate. You never know –they may just have the key to unlock the door to the talent pool’s best-kept secrets. Get ready to enlist your teammates in your quest for unicorn talent and make the journey a little less daunting (and maybe even enjoyable).

Secret #3: Use Social Media

The team discusses the secrets to attract unicorn candidates

Ah, social media – where cat videos and job postings live in perfect harmony. But did you know that social media can also be your secret weapon in the hunt for unicorn talent? By taking advantage of the power of social media, you can expand your reach and connect with top-notch candidates like never before. Share your job postings on your company’s social media pages, encourage your team to spread the word, and don’t be afraid to slide into potential candidates’ DMs (in a totally professional way, of course). With the right approach, you can build meaningful relationships with potential candidates before they even think about hitting that “Apply” button. 

Secret #4: Offer Competitive Compensation and Benefits

Okay, let’s be real – unicorn candidates are widely acknowledged and are highly sought-after due to their exceptional combination of skills, experience, and personality traits. As a result, competition to secure their services is often fierce, and employers need to implement effective recruitment strategies to attract and retain them.

If you want to attract and retain these top-notch talents, you need to sweeten the deal. And what’s the best way to do that? You guessed it – compelling perks and awesome compensation. But it’s not just about the salary. You need to offer a comprehensive compensation package that includes all the bells and whistles – think health insurance, retirement plans, and generous paid time off. Trust us, it’s worth the investment. 

Secret #5: Provide a Great Candidate Experience

Let’s face it – no one wants to go on a quest where the journey is unbearable. The same goes for recruitment. If you want to attract and hire unicorn candidates, you need to make the experience a positive one from start to finish. This means being transparent, communicative, and responsive throughout the hiring process. Think of it like a choose-your-own-adventure book, but instead of battling monsters, candidates are navigating the job search. By providing a top-notch candidate experience, you’ll stand out from the crowd and attract the best talent out there. 

Conclusion: The Ultimate Guide to Finding Purple Unicorn Candidates

Congratulations, recruiters! You’ve reached the end of our guide to finding unicorn candidates in competitive industries. Now armed with five secrets, you’re ready to embark on the quest of a lifetime and discover the perfect candidate for your business.

Remember to define your ideal candidate, tap into your network, and use the power of social media to expand your reach. To attract and retain unicorn job candidates, it is essential to offer a competitive compensation package that is commensurate with their skills and experience. However, providing a positive candidate experience throughout the recruitment process is equally important, which will enhance your company’s reputation and increase the likelihood of attracting top talent in the future.

Hiring unicorn candidates is crucial for business success in today’s fast-paced industries. With their unique skill sets and innovative thinking, they can take your company to the next level. So, what are you waiting for? It’s time to start the search for your very own unicorn candidate and unlock the magic they can bring to your team.

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Kiran Kazim

Kiran Kazim

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

Request a demo