People in HR discussing the importance of candidate communication


6 Wonderful Strategies to Build a Strong Candidate Communication

May 15, 2023

Kiran Kazim

Kiran Kazim

Content Writer

Picture this: You’re a recruiter on a mission to find the perfect candidate for a job opening. You know that beyond skills and qualifications, effective communication is key to building a strong relationship with potential hires. But how do you achieve this?

That’s where our blog comes in. We’ve compiled a list of five wonderful strategies to help you build strong candidate communication. We want to take you on a journey of discovery, sharing real-life examples of recruiters who have successfully implemented these strategies to find top-notch talent.

We’ll be sharing practical tips, insights, and stories that will inspire you to take your recruitment game to the next level. So, even if you are just starting out, these strategies will help you communicate more effectively and build trust with your candidates.

So sit back, relax, and get ready to embark on a journey of discovery with us. Let’s dive into these five wonderful strategies to build strong candidate communication!

The Importance of Candidate Communication Strategy

recruitment specialist

Communicating with candidates is crucial in recruitment. It helps to build trust, establish expectations, and create a positive candidate experience. Poor communication, on the other hand, can lead to misunderstandings, frustration, and even negative reviews online. Clearly, ghosting candidates is a big no-no!

Employers who communicate effectively with candidates are more likely to attract top talent. A positive candidate experience can also lead to positive word-of-mouth marketing and help build an employer brand. In addition, effective communication can help reduce time-to-hire and save costs by avoiding potential misunderstandings or mistakes during the recruitment process.

Candidates who have a positive communication experience with recruiters are more likely to feel valued, respected, and informed throughout the recruitment process. This can lead to a better understanding of the company culture, a stronger desire to work for the company, and even a higher job satisfaction rate after being hired.

In the next section, we’ll dive into our key strategies for building strong candidate communication.

Key Strategies for Building Strong Candidate Communication

Recruiting top talent is a competitive game, and communication is your secret weapon. It’s what sets you apart from the rest of the pack and gives you a competitive edge. That’s why effective communication is everything in the world of recruitment.

If you want to attract the best talent, establish a strong employer brand, and ultimately find the right candidate for the job, you need to focus on building strong candidate communication using an effective candidate communication solution. In this section, we’ll explore five key strategies that will help you do just that.

Provide Timely and Personalized Communication

When it comes to building strong candidate communication, timing is everything. Nobody likes to be kept waiting, especially when it comes to their job application. That’s why providing timely and personalized communication is crucial throughout the recruitment process.

For instance, sending a quick email or text message to acknowledge receipt of an application or scheduling an interview promptly can make a significant impact on how candidates perceive your company. It shows that you value their time and effort, and you are committed to keeping them informed.

Let’s say Sarah applied for a job and received an automated response thanking her for her application. However, a week went by without any further communication. Sarah started to feel frustrated and wondered whether the company was even interested in her application. Finally, she received an email scheduling an interview, but the lack of communication in the interim left a bad taste in her mouth. As a result, Sarah was not sure she wanted to work for a company that did not prioritize communication.

To avoid such a situation, it’s essential to keep the lines of communication open throughout the recruitment process and ensure that candidates receive timely and personalized updates. This way, candidates feel valued and informed, making them more likely to accept an offer and become a part of your team.

Establish Clear Expectations, Outline the Application Process, and Timeline

Man making a helpful strategy for building strong candidate communication

We’ve all been there – applying for a job and then wondering what’s next. That’s why it’s crucial to establish clear expectations, outline the application process, and timeline for candidates. By doing so, you can help candidates understand what’s involved in the recruitment process and manage their expectations accordingly.

For example, a job posting for a marketing manager role could outline the specific skills and qualifications required for the position, as well as the application process and timeline. This would give candidates a clear idea of what is expected of them and what to expect from the hiring process.

By setting expectations early on, you can also ensure that candidates feel informed and valued throughout the recruitment process. This can be as simple as letting candidates know when they can expect to hear back from you after an interview or outlining the steps involved in the selection process.

Offer Constructive Feedback to Candidates

Another way to provide constructive feedback to candidates is by highlighting their strengths and offering suggestions for improvement. For example, you could praise a candidate’s excellent communication skills but suggest that they work on their public speaking abilities. By offering feedback that is specific, actionable, and focused on improvement, you can help candidates grow professionally and build a positive relationship with them.

It’s important to note that feedback should be delivered in a respectful and professional manner. It’s also crucial to ensure that feedback is objective and based on specific behaviors or actions, rather than personal qualities or traits.

Overall, offering constructive feedback to candidates can help to build trust and respect between candidates and recruiters, and can ultimately lead to better hiring decisions in the future.

Create Opportunities for Two-Way Communication

Creating opportunities for two-way communication can also involve providing candidates with multiple channels to reach out and ask questions, such as email, chat, or social media. This can help candidates feel more comfortable and confident in their application process, leading to a more positive candidate experience.

Employers can also use two-way communication to gather feedback from candidates on their recruitment process. This can help identify areas for improvement and make necessary adjustments for future hires.

Use a Variety of Communication Channels

It’s important to remember that not all candidates have the same preferences when it comes to communication. Some may prefer the speed and efficiency of email, while others may prefer the more personal touch of a phone call. 

By offering a variety of communication channels, you can cater to different preferences and make the recruitment process more accessible and engaging for everyone. A company that used a variety of communication channels, including email, phone, and video interviews, was able to accommodate different candidates’ preferences and make the recruitment process more inclusive.

Maintain Open Communication Throughout All Stages of the Hiring Process

It’s important to remember that communication is key throughout the hiring process, not just during the interview stage. Maintaining open communication with candidates, and especially new hires, can help build positive relationships and ensure a smooth transition into the role. 

For instance, a company can check in with new hires frequently during onboarding, answer any questions they may have, and make sure they feel valued and supported. Doing so can help create a positive impression of the company and lay the foundation for a successful employment relationship.

Let’s Wrap it Up

Communicating effectively with candidates throughout the hiring process can make a significant impact on the overall candidate experience and the success of the hiring process. By using a variety of communication channels, offering constructive feedback, creating opportunities for two-way communication, and maintaining open communication during the onboarding process, employers can improve their chances of finding the right candidate and building a positive relationship with them.

Candidates appreciate transparency and communication at every stage of the process, even if they don’t ultimately get the job. By providing feedback and making communication a priority, employers can improve their brand reputation and attract top talent in the future.

Remember, the hiring process is not just about finding the right candidate, but also about providing a positive candidate experience. A strong communication strategy can help to create a positive experience and build a relationship that will benefit both the employer and the new hire. So, make communication a priority and see the positive impact it can have on your hiring process!

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Kiran Kazim

Kiran Kazim

Writing about the next big thing in HR by day; sipping on coffee by night. Turning hiring insights into must-reads.

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

Request a demo