Using an ATS to Beat the Competition and Recruit Quality Talent

Do you remember the last time you spent all your time and effort on recruiting “the” candidate for a position? Maybe you sacrificed your lunch break to screen them over the phone. Maybe you had to update them on their application status after working hours. Maybe you had to spend 30 minutes briefing them on the assessment process on your way to work. Long story short: you went out of your way and did everything in your power to recruit them. Then, suddenly, they disappear. The next thing you know they updated their LinkedIn profile and you see that they joined the competition. What went wrong? Or the real question is: how can you overcome this challenge? The answer is with an ATS.

As the war for top talent rages on, here are some awesome ways an ATS can help you secure them before the competition.

Show what makes your company unique

If your company doesn’t stand out to top talent, nothing in the world will convince them to stay. Not even the pay. Your employer brand is the secret sauce to acquiring and retaining top talent. If prospective candidates are attracted to your culture, employer brand, values, and work environment, they’ll stick around. So how does an ATS fit into all of this? First things first, an ATS allows you to create a modern and branded career page that highlights your brand and shows top talent what makes you unique. It ultimately allows you to post your compelling perks, awesome work environment, current vacancies, heartfelt team testimonials, and attractive corporate videos on one beautifully designed career page. Our pro tip? Don’t shy away from asking your company’s marketing team for help. We bet they’re awesome storytellers that can help you craft gripping and compelling content that converts top talent. Not only that, but the career page is also super easy to navigate and scroll through. This means that top talent can easily access your career page on any device, and see at a glance what it would be like to work for your company. This will further entice them to click on the “Apply” button and join your company rather than the competition.

Streamline the interview process

Can you blame candidates for dropping out of a never-ending, long, and complex interview process? If you’re wondering why they chose the competition over you, it might be because the interview process took too long, and they got tired of it. After conducting the first round of interviews, it shouldn’t take you a month to conduct the second round. Nor should it take you months to get back to candidates with an update. Great candidates aren’t in the market for long, and they won’t sit around waiting for a reply from you. They’ll move on to the competition without even batting an eye. Yes, streamlining the interview process can be challenging. But an ATS makes it easier. For example, an ATS like EVA-REC allows you to schedule interviews with candidates in a couple of clicks. Where you can easily choose the time, date, and location of the interviews and invite your teammates to join. Then, candidates will instantly get an automated email straight to their inbox. This way they can confirm their attendance right on spot. Even better, many ATSs allow candidates to self-schedule their own interviews. This helps recruiters save a lot of time on scheduling interviews, especially during the initial stages of the hiring process. Plus, this makes it easier for candidates to quickly book the times that work best for candidates – and you!

Communicate with candidates in real-time

Much of the hiring process includes manual, outdated, and time-consuming tasks. These tasks usually take up a whole chunk of the recruiter’s day and leave them with little to no time to communicate with candidates. In fact, it might take the recruiters days, weeks, or even months to respond to an email thread or update candidates on their application status. When this happens, candidates will assume you’re not interested. Which will convince them to drop out and try applying for the competition instead. Your secret weapon in this case is automated communication. An ATS allows you to communicate with candidates in real time. So as soon as you move candidates from one stage to the other, they will automatically get a notification or message informing them of the next steps. This way, you can keep candidates in the loop at all times, and save valuable time on communication.

Make the best offer

While all the other steps in the hiring process are critical, the job offer either seals the deal or doesn’t. This is why it’s crucially important to get this part right. At this stage, you’ve got to differentiate your offer from the competition. You need to flex your competitive compensation, flexible working hours, and other compelling benefits that top talent cannot turn down. After all, you want to craft a job offer that makes your company the most preferable option for candidates. But if your job offer is bland, boring, and basic – you won’t entice top talent to accept. Even worse, if it takes you weeks to send a job offer, top talent will lose interest in the vacancy altogether. On the bright side, an ATS makes signing offers, documents, or paperwork a breeze. Where candidates can easily sign them from their smartphones and send them back to the recruiters in no time. This allows you to speed up the process of getting signatures so that you can kick start the onboarding process in no time. Plus, an ATS also allows you to keep track of all signature requests, which won’t leave you wondering about the status of your documents.

Key takeaways

Securing top talent before the competition should be the least of your worries if you have a great ATS by your side. An advanced ATS will do wonders for your hiring process – from keeping candidates engaged to ramping up the candidate experience. Don’t believe it?

EVA-REC is an on-demand ATS that automates and improves the hiring process with AI technology. EVA-REC offers fully customizable, world-class features that help create a rich and immersive hiring experience for recruiters and candidates alike. Companies across the globe are relying on EVA-REC to drive merit-based, objective, and fair hiring practices  that minimize bias without dehumanizing the hiring process.

See EVA-REC in action today by requesting a free demo!

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