Hiring Platform: 5 Career Page Best Practices You Need to Know Today
November 13, 2022
Have you, as a recruiter, thought about how crucial it is to build a compelling career page through your company's hiring platform?
A career page is the first step of your online recruiting strategy. It's also usually the first touchpoint between candidates and your career page. Therefore, it needs to be strong and compelling enough to attract top talent.
According to a statistic, about 70% of candidates said that the employer's website is the most important factor when considering whether to apply for a job. This is because your career page is where they can learn more about your company's culture, values, and mission.
It is also where they can find out what positions are available and see if they are a good fit for the job.
So, how can you ensure your career page is up to par? Here are 5 career page best practices that you can implement through your hiring platform today.
Keep It Simple
When it comes to your career page, less is more. When creating it with your hiring platform, you want to ensure the design is clean and easy to navigate. You want to make sure candidates have enough information and more options.
The last thing you want is for them to click away because they can't figure out where to go or what to do next. So, keep the design of your career page straightforward.
Make it simple for candidates to navigate; making it too complex will not add value to your company but will discourage them from applying to your vacancies.
Highlight Your Company Culture
A company's culture is unique and complex. It's made up of its employees' values, behaviors, beliefs, and attitudes. Your company culture is what sets your organization apart from others and drives employee engagement.
Therefore, when building a career page with your hiring platform, it is important to showcase your company culture on the career page. This will give candidates a better understanding of what it's like to work for your organization and whether they would be a good fit.
Overall, if your company culture is clearly communicated on your career page, you will only attract candidates who are a good fit for your company.
Include Employee Testimonials
Nothing beats hearing testimonials from those with first-hand experience working for your organization. That's why including employee testimonials on your career page can be so impactful.
It allows candidates to get a glimpse of what it's like to work for your company from the perspective of those already doing it. It also helps build trust and credibility, as potential candidates can see that your current employees are happy and satisfied with their jobs.
For example, do you know how important customer reviews are on a product page before making a purchase? They make a potential buyer feel more comfortable about purchasing the product. In the same way, positive employee testimonials can further entice top talent to apply for your vacancies.
Use Compelling Images and Videos
Images and videos are a powerful way to tell your company's story and convey its culture. They can help potential candidates visualize what it's like to work for your organization and understand your values better.
Your career page should include high-quality images and videos that accurately represent your company. These images should be attractive and catchy so that candidates want to learn more about your company.
Therefore, when it comes to building a career page with a hiring platform, consider the power of visuals. Opt to include compelling images and videos that accurately tell your company’s story.
Focus on SEO
Lastly, your career page is like any other web page – it needs to be optimized for search engines if you want it to be found by candidates. You need to focus on SEO when creating your career page through your company's hiring platform.
A career page without SEO is like a needle in a haystack; you want your company to stay aware of the shuffle. Make sure to include relevant keywords and phrases on your career page so that it appears higher in search engine results.
For example, use keywords that candidates are likely to use when looking for work in the page title, meta description, headings, and body content. This will increase your company's chance of being found by the right candidates.
There are five career-page best practices you need to know today. Following these tips can help you create a compelling and engaging career page that will help you to attract the right candidates for your company.
EVA-REC is a comprehensive hiring platform that helps small businesses to corporate giants build skillful workforces and hire top talent at scale. Our purpose is to help companies of all sizes find, attract, and hire the right people, every time. It offers world-class AI features and technology that are fully customizable – and it creates a rich and immersive hiring experience for HR teams and candidates alike. Seeing is believing! Request a free demo and see the exceptional results you can achieve with EVA-REC today.
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A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.
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