May 27, 2022
Global Recruiting Strategy: 5 Tips for Great International Hiring
Content Writer
With your company growing on a global scale, It’s time to spread your wings and set sail. However, as the competition for talent is on the rise, it’s not always easy to find top talent for your company. Perhaps you cannot find the best candidate for your company in your country’s job market. Or perhaps you simply require a multilingual candidate to help you with your global expansion.
Well, you don’t have to limit your search to just your town or city. Whatever the reason your company is looking for international employees, developing a strong global recruiting strategy is your answer.
In this blog, we will dive deep into some great ways to improve your global recruitment strategy. This will help you take your company to new heights with a talented pack.
The benefits of a global recruitment strategy

Think of the biggest companies in the world; Amazon, Google, Microsoft – how do they carry out their global recruitment strategy? Their incredible workforce certainly didn’t happen by chance! They must have cooked up an awesome global recruitment strategy ahead of time. Creating a strong global recruitment strategy enables companies to tap into untapped job markets and cut costs.
In other words, you don’t have to be limited to looking for talent within your company’s geographic location. However, those are only some benefits of creating a global recruiting strategy. Here we’re looking at another five of them:
- Gain access to a larger talent pool.
- Improve the quality of hire.
- A better chance for global expansion.
- Enrich workplace diversity and culture.
- Boost overall productivity.
Ways to improve your global recruitment strategy
As a global employer, implementing best practices in your global recruiting strategy can help you build a high-volume talent pipeline on which your company can rely. So here are 5 tips to follow:
Attract the world’s top talents through your employer branding
When hiring managers are looking for talents in the global job market, they might think it’s vast, and it will be easy to find the best fit. However, as the job market expands, so does the challenge. Therefore, your company image needs to be the first thing you need to think about while working on your global recruiting strategy. It has to be very compelling for global candidates to join you.
The most important thing to ensure is that your brand portrays a positive image of your company to a highly diverse audience. A commitment to diversity and inclusion can influence a candidate’s decision.
However, not only your diversity and inclusion strategy should be updated, but also your social media profile, career pages, and employee communication as well. Your company image needs to be accurate, relevant, and, above all, friendly.
Moreover, you need to be responsive and adaptable throughout the recruitment process. You might need to respond to candidates in their spoken language. Also, you need to understand your candidate’s culture and convey respect for it.
Streamline your high-volume hiring process

When hiring managers are recruiting globally, leveraging an ATS is key. An ATS is like a super-powered talent management. It can handle tasks that a small recruiting team cannot handle when recruiting globally. It takes tuns of resumes and applications from all over the world, organizing them into neat little digital piles. Also, it provides them with seamless communications and keeps the candidates in the loop. Overall, an ATS automates all core recruitment functions and can help you find your next superstar employee faster than you can say “hired!”
However, ATS is one of many technologies that can streamline your global recruiting process. Chatbots and video assessments are examples of other technologies. They can help you bridge the communication gap. You can assess and screen candidates at any convenient time, which will solve time zone conflicts. This makes leveraging different technological tools an essential part of your global recruiting strategy.
Provide your global candidates with a consistent candidate experience
In an ideal world, candidates visit your career page and apply right away. However, this is not the case with global recruiting. The most important aspect your global recruiting strategy should tackle is a consistent candidate experience.
While international hiring gives you access to a larger talent pool, it also puts you up against more competition. Creating a consistent, branded candidate experience is the best way to compete. There are ways to engage with your candidates that make them feel comfortable from anywhere in the world. Here are a few to consider:
- Reach your audience with a universally accepted approach.
- Provide access that could be convenient for different time zones.
- Offer multi-language communication.
- Centralize your data using an ATS for a consistent and unbiased experience.
Comply With International Policies

While global recruiting, there is potential for a lot of risks, which raises compliance issues. You’re looking for talents from so many countries. Therefore there are many protocols, legislation, and policies to take into account. At that point, having globally equipped talent solutions becomes crucial to risk prevention. Not sure where to get started? Here are a few pointers that may help:
- Leverage recruiting solutions to attract, engage, assess, and hire candidates under the same platform umbrella.
- Partner with companies that adhere to well-known international data transfer and privacy standards to ensure that all of your systems can securely transfer data.
- Ensure your tools are compliant with the GDPR, Swiss-US Privacy Shield, the EU-US Privacy Shield, and any other relevant data privacy laws.
- Configure your solutions to take into account various local regulations.
- Create individual job openings that include particular compliance queries required by a particular nation, then include those questions in future corresponding job templates.
- Maintain candidate communications in a safe, legal platform and away from employees’ personal phones.
Create A Truly Localized Hiring Experience
Want your global recruiting strategy to rock? It’s not just about your brand – it’s about meeting candidates where they’re at! To stand out from the pack, you need to give potential hires an experience they’ll never forget. It all starts by creating a localized hiring experience that makes them feel at home. You can research what a candidate is looking for in a global employer and tailor your hiring process to local preferences. Also, you can incorporate video testimonials into your social media and career pages. Overall, this will give your candidates a sense of authenticity and allow you to connect effectively with them.
The only thing that’ll cut it when it comes to quality of experience and satisfaction is the feeling that a candidate’s needs and preferences are uniquely met. While features are the engine of user task execution, content is the essence of user experience. When localization is done right, the notion of a truly native experience becomes possible. This allows international companies to benefit from using SaaS solutions as much as any other company.
Make your global recruiting strategies even easier to implement!
Your company may be implementing a global recruiting strategy to diversify its talent pool to find new talent and improve global expansion. However, a successful global recruiting strategy depends on the right practices and, most importantly, the right tools. Therefore, a one-of-a-kind ATS like EVA-REC and its integrations will allow you to recruit globally efficiently and implement its best practices.
Want to take your global recruiting strategy to the next level?
EVA-REC is an on-demand ATS that automates and improves the hiring process with AI technology. From small businesses to industry giants – EVA-REC offers fully customizable world-class features that help create a rich and immersive hiring experience for recruiters and candidates. With EVA-REC, companies can drive merit-based, objective, and fair hiring practices that minimize bias without dehumanizing the hiring process. Want to see EVA-REC in action? Request a free demo and see how our hiring platform can help you implement the best global recruiting strategy!
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A Senior SEO Content Specialist & Certified Translator who knows how to make words work—both for audiences and algorithms. With a sharp eye for research and strategy, she creates content that resonates, and delivers real impact. Her expertise spans SEO, localization, and digital marketing, with 3 years of experience in the recruitment industry.
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