Recruiters discussing new tactics to boost the company's employer branding


Employer Branding: 5 Tactics to Reduce Talent Waste and Boost Employee Retention

December 26, 2022

Kiran Kazim

Kiran Kazim

Content Writer

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.” As employers, you can relate to this quote by Maya Angelou. Not to mention, it’s time to rethink how you approach and manage your talent pipeline — from recruitment to retention — to ensure you’re not letting valuable resources go to waste. And most importantly, you are creating an environment where employees feel valued and inspired. Luckily, employer branding provides a powerful framework and collection of powerful tactics to maximize employee retention and shrink your talent waste.

In this blog, we’ll explore five employer branding tactics you can use to make it happen.

Recognize and Reward Talent: Show Appreciation for the Best Performers

A recruiter showing appreciation for the best talent to boost employer branding.

When it comes to talent retention and reducing “talent waste” employer branding is a powerful tool. While the traditional hiring process has been focused on selecting the right people at the outset, oftentimes, the issue is not with finding the right people but with finding ways to keep them. One way to boost employee retention and reduce talent waste is to implement an employer branding strategy. The tactic? Recognizing and rewarding talent. Show appropriate appreciation for the best performers. Appreciation is something everyone needs to feel appreciated and valued for their hard work and dynamics. An excellent employer knows how to recognize and motivate their staff to keep performing at the top level. So, demonstrate sincere appreciation by positively recognizing their achievements and praising their hard work and loyalty. Rewarding staff appropriately is another great way to make them feel appreciated. When possible, recognize and reward outstanding performance with benefits such as bonuses, promotions, and career development opportunities. By investing in the individuals who will go the extra mile for your business, you’ll keep them around longer. On the bright side, creating a positive working environment and fostering a culture of recognition and appreciation are key. Even small rewards, like compliments and gifts, can go a long way to show how much you value your employees’ efforts and successes. Such a creative approach to employer branding will not only make your staff feel appreciated but also entice others to join the ranks at your organization.

Forge Lasting Connections: Enhance Connections between Employees and the Organization

Recruiters boost the company's employer branding through communication.

Connections between employees and the organizations they work for are vital to the success of both. As we mentioned earlier, employer branding – the collective efforts of an organization to define and promote its image as an attractive workplace – is an incredibly powerful tool for building lasting relationships, reducing talent waste, and boosting employee retention. At its core, employer branding is about creating a positive experience for employees within the organization and building a strong, recognizable identity that stands out from the competition. It not only helps attract excellent employees to a company but also helps them stay in their roles longer. When done properly, employer branding shows current employees that the organization is invested in their success and creates a sense of security and belonging. Moreover, strong employer branding efforts should focus on offering unique employment experiences, such as competitive benefits and development opportunities, in addition to creating an engaging work environment. Beyond this, employer branding should also showcase the values of an organization and provide employee recognition. This helps employees develop a stronger connection to the company. When employees feel they have a meaningful relationship with the company, they are far more likely to stay in their roles longer and be more engaged in their roles. Employer branding can also help reduce turnover, as current employees are more likely to draw new talent to the company through word of mouth.

Let Go of Toxic Employees: Setup Proactive Policies to Weed Out Unproductive Workers

A recruiter let go of unproductive workers for the sake of the company's employer branding.

There’s no denying that employer branding is key to success in the modern workplace. An organization’s reputation and ability to attract and retain top talent often depend on how well they can promote their employer brand. One of the most important tactics for creating a successful employer brand is to ensure that the best and brightest workers are actively sought out and retained while simultaneously letting go of any unproductive or toxic employees. This type of proactive policy helps to weed out potential talent waste and boosts employee retention within an organization. So, how can you go about proactively addressing unproductive workers and boosting retention? For starters, it is essential to have a comprehensive onboarding program for all new hires. An effective onboarding process prepares new employees for success in their new roles, setting them up to become productive members of the organization from the start. It’s also important to have preventative measures in place to identify any potential areas of inefficiency or toxicity within the workplace. Setting up a system of regular performance assessments, surveys, and feedback loops can help identify any issues before they become irreversible. By proactively addressing the root of any issues, organizations can quickly improve productivity and morale throughout the entire office. Finally, ensuring that employees continually feel valued is essential to any employer branding strategy. This could involve offering regular incentives (such as bonuses, promotions, or flexible work options) that show your appreciation and encourage loyalty.

Offer Flexible Work Arrangements: Let Employees Decide their Work Situation

A recruiter offers flexible work arrangements for employees.

As an employer, retaining top talent can be challenging. With an ever-changing workforce, it can be difficult to keep workers motivated and feeling secure in their job. To ensure that you are able to retain high-level talent for the duration of their employment, you must offer flexible work arrangements. A flexible work arrangement allows employees to decide when and how they want to work. This could include allowing them to work remotely, work part-time, or choose flexible hours. By allowing employees to decide the work schedule that works best for them, you can give them greater control over their careers while decreasing the risk of them feeling frustrated in their position or overall dissatisfied with their job. Flexible work arrangements can also help show potential candidates that your organization is progressive and employee-focused. This type of employer branding can be extremely attractive to those who value such initiatives in the workplace. Effective employer branding can assist in driving engagement and retention, as well as contribute to improved workplace culture. By offering flexible work arrangements, you can also give your organization an edge when it comes to recruiting top talent. Increasingly, both experienced and recent grads are also seeking employers that offer customizable work solutions that fit their needs while remaining productive and in sync with the team’s objectives. Offering flexible work arrangements can go a long way in boosting employee retention, as it shows that you respect the individual needs of your employees and provide them with solutions to help achieve a successful and mutually beneficial employment relationship.

Focus on Employer Brand: Boost Your Employer Brand to Attract and Retain Qualified Employees

Recruiters focus on employer branding to attract and retain talent.

One important element of employer branding is to develop creative strategies that make your company stand out from other employers. Ways to do this include hosting employment seminars or job fairs, participating in industry events, offering meaningful incentives and rewards, and highlighting the stories of current employees at those events. Each of these tactics can help demonstrate why potential employees and job seekers should choose your company.It’s also essential to use online tools and channels to create a clear employer brand. As the face of your company, your employer brand should be seen on many different platforms such as your website. It should be dedicated to job seekers and potential employees and it should showcase your company’s mission, values, and culture in a creative way. Additionally, you can use social media to create content that highlights the company’s values and showcases why your organization is the right fit for potential employees.Finally, employers should also consider engaging in employer branding research to identify their key strengths and weaknesses as an employer. Doing this type of research helps companies better understand their image among potential and current employees, as well as highlight areas that need to be addressed in order to better attract and retain the right talent. This can be done through surveys, interviews, and focus groups.Overall, employer branding is an important strategy to help businesses attract and retain top talent and reduce talent waste. By focusing on creating a clear and attractive employer brand, a company can create a more desirable work environment and increase its chances of success in the long term. From utilizing creative strategies such as job fairs and industry events to strategically using online tools. Moreover, investing in employer branding can make a difference in the quality and quantity of employees a company can attract and retain.

To Sum it Up

As an employer, it is easy to become overwhelmed by the pressurizing task of finding and retaining talent. However, by taking a creative approach to reducing talent waste and boosting your employer brand, you can ensure a stronger, more effective talent search and onboarding strategy. In other words, get creative and be proactive about tackling talent waste and boosting your employer brand. With the right strategies and implementation, you can create an enriching and rewarding talent environment. EVA-REC is a futuristic ATS that automates and improves the hiring process with AI technology. It arms leading enterprises with world-class features that help them create a rich and immersive hiring experience for recruiters and candidates alike. With EVA-REC, companies can drive merit-based, objective, and fair hiring practices that minimize bias without dehumanizing the hiring process.Want to see EVA-REC in action? Get a free walk-through demo here!

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Kiran Kazim

Kiran Kazim

Writing about the next big thing in HR by day; sipping on coffee by night. Turning hiring insights into must-reads.

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

Request a demo