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HR Resources

From Inbox to Hire: How to Write Compelling Cold Recruiting Email Template That Gets Results

September 4, 2022

Reem Al-Tamimi

Reem Al-Tamimi

Content Writer

Welcome to the wonderful world of cold recruiting email templates!

As a recruiter, finding the right talent can be a daunting task, especially when you’re competing with countless other companies. But fear not! 

We have a secret weapon that can help you attract the cream of the crop – a compelling cold recruiting email template. That’s right, a simple email can be the key to unlocking a pool of top-notch candidates. 

In this blog, we’ll take you through the ins and outs of crafting a cold recruiting email template that’s impossible to ignore. From subject lines that grab attention to body copy that sells your company culture, we’ll cover everything you need to know to get results. 

So, let’s get started on your journey to finding your next top hire.

Tips for Writing an Effective Cold Recruiting Email

In today’s highly competitive job market, it’s essential to have a solid recruitment strategy that can attract the right candidates. One powerful tool in your recruitment arsenal is the cold email recruiter template. However, creating a compelling cold email can be a daunting task, especially if you’re not sure where to start.

A well-written cold recruiting email template can make a huge difference in attracting top talent and getting them to take a closer look at your job opportunity. We’ve compiled a list of tips for writing an effective cold recruiting email template. These tips will help you grab the attention of potential candidates and improve your response rates. Let’s dive in and explore some of the best practices for creating a compelling recruitment cold email template.

Understand Your Audience

recruiters collaborating together

The first step to writing a cold recruiting email template is to make sure you have a good understanding of your audience. Who are you trying to reach? What is their background? What is their interest? You should be able to define your target candidate before you even start writing the email.

Speaking of, what is your target market? You need a clear idea of who you want to work for your company to tailor your email accordingly.

For example, an email containing jargon and technical terms will be ineffective if you’re looking for software engineers. However, if you’re looking for salespeople, using terminology might be an excellent way to get their attention.

Furthermore, what is their background? That is, what companies have they worked for in the past? What is their current job title? This information will help you best position your company in the email.

Lastly, what is their interest? What are they looking for in a new job? Do they want to make more money? Or are they looking for a better work-life balance? Keep all of these questions in mind as you start writing your email.

The Subject Line

It is essential to write a compelling subject line that will capture their attention. Remember, you only have a few seconds to make a good impression, so make it count! Your subject line should be clear, concise, and straight to the point.

It should also be relevant to the candidate. For example, if you’re emailing a software engineer, you might want to include the words “code” or “tech” in the subject line.

Additionally, your subject line should be unique. With so many emails being sent daily, you want to make sure yours stands out from the rest. So that it won’t get lost in the shuffle and the recipient will be more likely to open it.

Some examples of good subject lines include: “A better way to code,” “The future of tech,” or “Work smarter, not harder.”

The Opening Line

a recruiter writing a cold recruiting email template

After you’ve written a subject line that will make them want to open your email, it’s time to move on to the opening line. This is where you’ll start hooking them in. At this juncture, you must be careful not to sound too sales-y.

Your opening line should be friendly yet professional. You want to establish a rapport with the prospective candidate but don’t want to appear overly familiar. An excellent way to do this is by using their first name in the opening line. For example, “Hi [First Name]” or “Hello [First Name].”

You should also avoid sounding too vague. For example, “I hope you’re doing well,” or “I’m sure you’re very busy.” These lines don’t say anything and certainly don’t make a good impression.

Instead, try to be specific. For example, “I saw that you’re a software engineer at Google,” or “I read your blog post about the future of tech.” These types of lines show that you’re paying attention, and they’ll make the recipient feel special.

The Body of the Email

The body of your email should be where you start selling your company. This is where you’ll want to include all the information about your company that you think will be most appealing to the prospective candidate.

You should start by briefly introducing yourself and your company. For example, “My name is Jane Smith, and I’m the CEO of XYZ Corporation.” This will help the recipient put a face to a name and give them a little information about your company.

Next, you’ll want to discuss what sets your company apart from the pack. For example, “XYZ Corporation is a leading provider of XYZ technology.” This will help the recipient understand what your company does and show them that you’re an expert in your field.

Finally, you’ll want to discuss what your company can do for the prospective candidate. For example, “XYZ Corporation can help you improve your XYZ skills.” This will show the prospective candidate that you’re interested in helping them, and it will also show them that you think your company can be of benefit to them.

The Closing Line

The closing line of your email is just as important as the opening line. This is where you’ll want to leave a lasting impression.

Your closing line should be friendly yet professional, much like your opening line. For example, “It was great to meet you,” or “I look forward to hearing from you.”

You should also avoid sounding too promotional. For example, “I hope you’ll join our team,” or “I think you’d be a great fit for our company.” These lines come across as desperate and pushy, and they’re likely to turn the recipient off.

Instead, try to sound confident and positive. For example, “I’m sure you’ll make a great decision,” or “I know you’ll find the right fit for you.” These lines show that you’re confident in your company and your ability to help the recipient, and they’ll leave the recipient feeling good about your company.

a recruiter creating a cold recruiting email template

Example of a Cold Recruiting Email Template

Subject: Your Next Career Move: [Company Name] is Hiring!

Dear [First Name],

I came across your impressive profile on [LinkedIn/Job Board/Referral], and I couldn’t help but notice your outstanding skills and experience in [specific skill or related industry/field]. I wanted to reach out and share an exciting opportunity at [Company Name].

As a rapidly growing [company type] company, [Company Name] is looking for top talent to join our team. We’re currently seeking a dynamic and innovative [Job Title] to help us achieve our ambitious goals.

At [Company Name], we pride ourselves on our commitment to [company value/mission statement]. As a [Job Title] on our team, you’ll have the opportunity to make a real impact on [company goal or project]. Plus, you’ll have access to our [unique selling points such as great benefits, flexible work arrangements, opportunities for growth, etc.].

I’d love to schedule a call to discuss this opportunity with you further and answer any questions you may have. Let me know if you’re interested, and we can set up a time that works best for you.

Thank you for considering [Company Name] as your next career move. I look forward to hearing from you soon.

Best regards,

[Your Name]

[Your Title]

[Company Name]

Wrapping Up

Don’t let your recruiting efforts fall short due to lackluster cold emails. With our expert tips and best practices, you’ll be equipped to write engaging and effective cold recruiting email templates that get results. Remember to infuse your personality and brand voice into your messaging and approach each candidate as an individual. By implementing these strategies, you’ll be able to make a lasting impression and secure top talent for your team. 

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Reem Al-Tamimi

Reem Al-Tamimi

Turn top talent to employees fast

Hire, assess, onboard and manage top talent for every job. See how Elevatus streamlines everything; from acquire to new hire.

Request a demo