Applicant Tracking System: 4 Wonderful Ways to Create a Candidate Experience That is Memorable

If you’re finding it hard to attract and retain top talent, we might know the reason why. Today’s recruitment industry is completely candidate-driven, and top candidates have many job offers at their disposal. So if you’re not keeping candidates engaged or impressed – they’ll slip right through your fingers. To gain a competitive edge and lure the best talent, creating an exceptional candidate experience is fundamentally important. And the best way to achieve that is through an applicant tracking system. An end-to-end applicant tracking system can help you seamlessly automate recruiting workflows, streamline communication, and create a candidate experience that hits the mark. Wondering how?

Let’s go over the 4 spectacular ways an applicant tracking system can help you create a wonderful candidate experience.

Create a compelling career page

Think of your career page as a shop window. If a candidate doesn’t resonate with what he or she sees, they will look somewhere else. Typically, the career page is often the first touchpoint with candidates. It either attracts or detracts top talent from applying to your company. An applicant tracking system enables you to create a modern and branded career page that puts your jobs under the spotlight. Better yet, you can create it in a couple of minutes, without even having to write a single line of code. Through this visually appealing career page, you can showcase to candidates all the reasons why they should apply to your company. Where you can add your perks and benefits, team testimonials, corporate videos, open vacancies, and pictures of your office. Not only that, but creating a career page with an applicant tracking system will boost the candidate experience by:

1. Helping top talent seamlessly navigate through the page
2. Allowing candidates to surf through the page from any device
3. Providing personalized job recommendations
4. Creating consistent branding all throughout
5. Showcasing your unique company culture and benefits

So to stand out from the competition and improve the candidate experience, always opt to create a compelling career page that contains gripping content and turns your company into a talent magnet!

Limit the number of screens

As a recruiter, you must know how draining and debilitating it is to screen resumes. Let alone hundreds of them! Not only will the process take weeks (if not months), but it will also keep candidates questioning where they stand in the recruitment process. Luckily, an advanced applicant tracking system allows you to screen and shortlist top talent at the speed of light. First and foremost, an advanced applicant tracking system like EVA-REC enables you to upload and parse hundreds of resumes at once. Then, it will automatically create a profile for each candidate and ranks them for you in order of qualification. Not only that, but it also enables you to match the right candidate to the right job. This ultimately helps recruiters to pinpoint top talent at a single glance and move the right candidates forward. This way, you can get back to candidates sooner and limit the number of screens they have to go through. As a result, candidates won’t get tired or drop out of the hiring process midway due to a never-ending screening process.

User-friendly application process

Many candidates today are tech-driven, especially Gen Z and Millennial candidates. Therefore, the majority of them tend to lose interest once they find themselves intertwined in a lengthy and tedious application process. In fact, research has proven that candidates will drop out of the hiring process if the application form takes more than 30 minutes to fill. To salvage the candidate experience, it’s crucially important to create a user-friendly and mobile-friendly application process with an applicant tracking system. Ultimately, an advanced applicant tracking system allows job seekers to search, apply, and complete their applications on the go and from their mobile devices. The best part? Candidates don’t even need to regurgitate their resumes from scratch since they can apply through their LinkedIn profiles! Not only that, but recruiters can customize the sign-up requirements to make the application form simple and short.

Use a recruiting chatbot

It goes without saying that the majority of candidates will need some sort of assistance at one point or another. They might have questions regarding the interview location, job requirements, video assessment, or hiring stages. All too often, busy recruiters find it hard to respond to them in a jiffy. This is where the use of recruiting chatbots comes in handy. One thing you need to keep in mind is that chatbots don’t usually take over the entire communication process with candidates. They do automate certain parts of the hiring process, but recruiters still need to interact with candidates in certain situations. For example, chatbots can collect information from candidates in a fast, efficient, and convenient manner. Plus, even when recruiters are asleep, the chatbots can still automatically reply to basic questions asked by candidates. As a result, this won’t keep candidates waiting around for a response. Instead, they can learn more about the job and kick-start the application process as soon as possible. Many applicant tracking systems have chatbots that are integrated into the company’s career page and during the interviewing scheduling process to further ease the process for candidates. What’s more, many chatbots can also seamlessly populate data into the applicant tracking system. Therefore, enabling recruiting teams to analyze reports, gather insights, and address any existing bottlenecks.

In short

Applicant tracking systems are widely used to deliver a top-notch candidate experience and streamline the recruitment process like never before. By leveraging this technology, recruits can demonstrate to prospective candidates that they value their time and effort. All in all, by boosting the candidate experience, you can easily stand out from the competition, retain top talent, create a wonderful first impression, and secure the best talent with ease. Looking to create a candidate experience that comes first? We got you covered! EVA-REC is an on-demand ATS that automates and improves the hiring process with AI technology. From small businesses to industry giants – we aim to offer fully customizable, world-class features that help create a rich and immersive hiring experience for recruiters and candidates. With EVA-REC, companies can drive merit-based, objective, and fair hiring practices that minimize bias without dehumanizing the hiring process. Request a free demo today!

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