Applicant Tracking Systems
Using an ATS: 4 Valid Ways to Use Your Branded Career Page to Attract Top Talent
December 15, 2022
Are you a recruiter that is looking to optimize and enhance your company's career page? You must have landed here after endlessly searching for tips and tricks online. If that's the case, then you came to the right place! A branded career page is one of the most effective tools a company's arsenal. You can use it to attract, engage, and lure top talent. It ultimately strengthens the employer brand by providing candidates with a comprehensive overview of the company through appealing visuals and relevant content. And the great news is: An ATS can help you build your branded career page from the ground up, without the need to recruit any developers or designers. Basically, it's your pitch deck to candidates, explaining why they should work for you.
Now, let's talk about how to build a modern and branded career page with an ATS.
Make it compelling enough to attract top talent
Given the high level of competition for ATSs these days, a top-notch ATS should help you with more than just finding and managing candidates. For instance, a great ATS like EVA-REC allows recruiters to build an easy-to-use career page in minutes, not days. You don't even need to hire a developer to create one; your page will be ready in just a few clicks. This career is not only visually appealing, but also includes all the compelling information that candidates want to know about your company. So make sure your perks and benefits, values, and offerings are attractive and crystal clear to candidates. So you can quickly entice top talent to apply to your vacancies, without even thinking twice. Keep in mind that not all candidates like to read – so whatever information they can glean right away is what they will take away from the entire career page.
Make your career page more accessible
According to recent surveys, 37% of respondents said they had accessibility issues when navigating a career page to apply for a job. A whopping 46% of candidates described their most recent online job application as "difficult to impossible". Whereas 9% of them said they were unable to complete the application, and 24% of them stated that they needed assistance. The topic of accessibility in digital recruitment is frequently ignored or misunderstood. However, on the bright side, an advanced ATS makes your career page easily accessible to candidates at all times, which ultimately boosts their user experience. Many candidates are on the go nowadays. They do not apply for jobs that have an endless application process. Also, some of them apply through their phones. So your career page should be suitable for both desktop and mobile. By ensuring that your career page is accessible to all candidates, you will ultimately enhance the candidate experience.
Write content that is attractive and relevant
When it comes to attracting top talent, we have one piece of advice: write content that clearly reflects your employer brand and company. Modern-day candidates don’t have time to read between the lines. They want to skip to the chase and see what they can get out of joining your company. Although you might want to appear like a young, cool, and innovative organization – top talent is looking for more than just that. They want to know exactly what your company does, how they can add value to it, and what positions you are looking to fill. Top talent has no time to waste, so they will quickly lose interest in a career page that is long, densely packed with text, and includes overly complex jargon. So, in order to catch the candidate’s attention from the start, you can use ATS to help you include compelling introductions on your career page that provide candidates with a sneak peek at what it would be like to work for your company. Additionally, you can use an ATS to add and modify visually appealing grids that display your perks and benefits, team testimonials, company photos, and much more. This way, you will be able to compete for top talent and become their employer of choice.
Keep a pulse on your recruitment metrics
Don’t overlook the power of analytics. An advanced ATS like EVA-REC provides you with in-depth analytical reports that can help you unravel valuable insights into your recruitment process. Where you can get a birds-eye view of your recruitment metrics, job openings, and candidate sources. But how is this all relevant to your career page? Unraveling the best candidate sources can help you improve your career page and overall employer brand. So you must keep an eye on which channels are reaching your target audience the most and which parts of your sourcing strategy need to be tweaked. For example, if you find that your career page isn’t your strongest source, you can tailor it accordingly to lure top talent to your vacancies. The best part? All of this information is data-driven. You know it works. All you have to do now is take action.
Wrapping it up
Your branded career page is your company's best representative. It's your entry point for attracting top talent. There are countless ways to create an effective branded career page with ATS, and we've given you four of them. With an ATS, you can easily create a powerful, branded, and modern career page that help you attract top talent in a fraction of the time. EVA-REC is an on-demand ATS that automates and improves the hiring process with AI technology. EVA-REC offers fully customizable, world-class features that help create a rich and immersive hiring experience for recruiters and candidates alike. Companies across the globe are relying on EVA-REC to drive merit-based, objective, and fair hiring practices that minimize bias without dehumanizing the hiring process. To learn more about our AI-powered ATS and how it can boost your hiring process, request a free interactive demo with our product experts today!
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A wordsmith, storyteller, and content strategist – Tima is an MBA graduate with 6+ years of experience in the world of HR. With over 2,000 blogs under her belt, Tima's expertise and insights have helped businesses across the globe take their recruitment to the next level and stay ahead of the curve.
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